Same But Different Tangible Smell by Asya Demidova

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DESIGN DETAILS
DESIGN NAME:
Same But Different

PRIMARY FUNCTION:
Tangible Smell

INSPIRATION:
The complexity of the human senses is impressive. If you are interested in the topic, it will bring you to the research in the chemistry behind them, in this project specifically to smells.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The project is about converting smell into a physical form and constructing visual interpretation in two different approaches. For the first approach, to provide a tangible experience of the smell, forms were created. Each shape contains two relevant smells. Molecular representation of the smells has to be placed together to create a form. Smells were contrasted in their juxtaposition to each other using still-life layouts based on these smells' chemical arrangements for the second approach.

OPERATION / FLOW / INTERACTION:
People can smell and grab the sculptures to experience them from different angles.

PROJECT DURATION AND LOCATION:
The project started in January 2017 in Moscow and finished after five months. It was exhibited in the "Reveal" show in June 2017.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The forms were 3D printed and coated with several holographic paint layers applied by an industrial airbrush. Shape and a colour give a hint about the duality of the smell preserved in one form.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The 3D forms around 12-15cm and printed with the maximum resolution of the printer. The inside of the forms has internal chambers (2cm) with absorbent materials, which allow preserving the smell. The chambers are connected to the exterior through thin conduits (2mm), which allow the smell to diffuse out.

TAGS:
smell, chemistry, 3dprint, sculpture, art, tangible, juxtaposition, 3d, holographic

RESEARCH ABSTRACT:
There are thousands of chemical substances. The exploration is about unique pairs which have the same formula but have two different smells. Only a small variation in the arrangement of their atoms makes them different. This rare and unique phenomenon was found and confirmed with experts (perfumers and chemists) through the research.

CHALLENGE:
The project's greatest challenge was to stay on the scientific side and translate real phenomena into the experience for the ordinary person.

ADDED DATE:
2021-02-28 20:41:58

TEAM MEMBERS (1) :
Art Direction & Design – Asya Demidova

IMAGE CREDITS:
Asya Demidova, 2020.

Visit the following page to learn more: http://asyademidova.com/
CLIENT/STUDIO/BRAND DETAILS
NAME:
Asya Demidova

PROFILE:
Art Director & Designer of the project: Asya Demidova. Her practice is based on a multidisciplinary integrated design approach. The methodical approach she stands for is in a detailed understanding of topic. In her works, she is adherent to implement technologies and different mediums to create an engaging experience.

NOMINATION DETAILS

Same But Different Tangible Smell by Asya Demidova is a Nominee in Arts, Crafts and Ready-Made Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Asya Demidova is also kept secret. This information will also be available later.
AWARD DETAILS

Same But Different Tangible Smell by Asya Demidova is Winner in Arts, Crafts and Ready-Made Design Category, 2020 - 2021.



· Press Members: Login or Register to request an exclusive interview with Asya Demidova.

· Click here to view the profile and other works by Asya Demidova.
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