Diplomatic Relations Visual Identity by Salvita Bingelyte

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DESIGN DETAILS
DESIGN NAME:
Diplomatic Relations

PRIMARY FUNCTION:
Visual Identity

INSPIRATION:
Lithuania and Germany are connected by a long, rich history. Bilateral relations between the two states existed from 1918 and again since 1991 when Lithuania regained its independence just a few months after the reunification of Germany and diplomatic relations were restored.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The logo was created for the German Embassy in Vilnius to symbolize diplomatic relations between Lithuania and Germany. Inspired by tricolor national flags, three check marks were created for each country using the colors of their flags. The marks represent two parallel sides, like train tracks heading in opposite directions, but coming back together again and being connected. The red check marks are combined, representing friendship and unity between the two countries.

OPERATION / FLOW / INTERACTION:
The symbol highlights the relationship between the two countries by visually uniting the colors of their flags. The logo reflects the moment when two countries diplomatically unite, moving forward together into the future. The colorful marks provide a dynamic symbol, expressing the multifaceted relationship between Lithuania and Germany.

PROJECT DURATION AND LOCATION:
Started in January 2021 and finished February 2021 in Vilnius, Lithuania.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The symbol of Lithuanian German cooperation is easily applied to stationery, outdoor advertising and corporate gifts. Combining more symbols in one line creates a pattern that can be used in many places.

SPECIFICATIONS / TECHNICAL PROPERTIES:
To enhance the visibility of the logo and keep original colors, it was decided to use a colored symbol on a white background.

TAGS:
Logo, symbol, visual identity, branding, corporate identity, graphic design, Salvita Bingelyte, Salvita Design, Lithuania, Germany

RESEARCH ABSTRACT:
A national flag is the most easily recognizable country symbol, so while searching for similarities between the two countries, the same patterns stood out in their flags and it was decided to find symbols that could seamlessly utilize these patterns, hence the check marks became a logical design solution.

CHALLENGE:
After drawing numerous symbols, it finally came to a modern and memorable logo design which will be used by the German Embassy in Lithuania for its external communication, events and promotional goods.

ADDED DATE:
2021-02-28 19:43:57

TEAM MEMBERS (1) :


IMAGE CREDITS:
Erin Hope Stevens (Copywriter)

Visit the following page to learn more: http://www.salvita.lt
CLIENT/STUDIO/BRAND DETAILS
NAME:
Salvita Design

PROFILE:
Lithuanian designer, Salvita Bingelyte, whose studio is based in Vilnius and established in 2010, focuses on packaging, branding, print design and product photography. This creative design studio lives and breathes graphic design, they are, as they like to say, graphic obsessed. Working internationally and concentrating on visual content that is simple, but innovative with a sustainable and lasting value for their clients. The studio does and will continue to focus on this into the future.

NOMINATION DETAILS

Diplomatic Relations Visual Identity by Salvita Bingelyte is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Diplomatic Relations Visual Identity by Salvita Bingelyte is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.



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