Africolor Festival Global Identity by Manuela Bonnet |
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| DESIGN NAME: Africolor Festival PRIMARY FUNCTION: Global Identity INSPIRATION: Africolor is celebrating its 30th anniversary this edition is therefore the year of reunion with the artists who punctuated the festival but also those of the contemporary Afro-beat electronic scene. The word that inspired this visual creation is "resonate" : the vibration of bodies souls and spirits over time, beyond borders... Africolor never stops echoing! Translated by a typographical game that makes the title vibrate, creates a joyful rhythm and suggests that the right waves are spreading. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Creation of the festival's visual identity to be deployed on all print and digital supports (posters, brochure, leaflet, flyers, kakemonos, totebags, social publications, digital adds, Cd) OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project started in march 2019 for its conception, and finished in october, and it was launched in Paris from november to december 2019, during the festival. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The first step of research is to make sketches on paper. Once I found the essential idea I continued the creative process on Adobe Illustrator, adapted to test different compositions. I cut the letters and duplicated them to create a vibrant rhythm. The different visuals of communication of the festival with formats as different as a poster, a kakemono or an Instagram publication were made via Illustrator and Indesign for the flyer and the brochure. SPECIFICATIONS / TECHNICAL PROPERTIES: Poster 420 x 600 mm Subway poster 223 x 61,5cm Flyer (open) 495 x 345 mm Brochure 148 x 210 mm, 54 pages kakémonos 80 x 203 cm Facebook and Instagram profiles and publications TAGS: #musicfestival #africolor #graphicdesign #typography #visualidentity RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2021-02-28 19:29:27 TEAM MEMBERS (1) : IMAGE CREDITS: Image #3: Photographer Manuela Bonnet Image #4: Photographer Manuela Bonnet Image #5: Photographer Manuela Bonnet |
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NAME: AFRICOLOR PROFILE: Africolor is the largest festival of musical creation around African music, founded in 1989. Each year, its program reflects the musical and political abundance of Africa, through concerts, master classes, workshops, screenings ... in Paris and in about twenty cities of Seine-Saint-Denis during two months. |
| AWARD DETAILS | |
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Africolor Festival Global Identity by Manuela Bonnet is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Manuela Bonnet. · Click here to register inorder to view the profile and other works by Manuela Bonnet. |
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