Vanke City Signage by Yongan Zhou

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DESIGN DETAILS
DESIGN NAME:
Vanke City

PRIMARY FUNCTION:
Signage

INSPIRATION:
Love the city, love the life, Use design to light up the visual flash of Vientiane life in a city. It respect the purity of every wall, flower, tree and space in the landscape. The guide design panel uses ultra white tempered glass, with such a pure to the extreme material language, try not to affect the landscape vision, to present the function of text information guidance.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Vanke City takes the three key words of sharing, communication and interaction as the core, and is managed by Vanke Real Estate in the early stage. Its strong ability to acquire and integrate brand resources is bound to inject infinite vitality into the life Museum.The design continue the core concept of project IP and interior space design, choose pixel trend elements, pure modular form, with bright colors, and strive to create a high recognition brand value image system for Vanke City.

OPERATION / FLOW / INTERACTION:
The design continue the core concept of project IP and interior space design, choose pixel trend elements and pure modular form, with bright colors, to create a set of vitality of brand value image with high recognition.

PROJECT DURATION AND LOCATION:
The project started in September 2020 in Yantai and finished in December 2020 in Yantai.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The guide design panel uses ultra white tempered glass, with such a pure to the extreme material language, try not to affect the landscape vision, to present the function of text information guidance. Under the sunlight, the white information text and the background are integrated, hiding the information vision of the guide in the landscape. The design hope: there is nothing, nothing is there.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 600mm x Depth 10mm x Height 2200mm

TAGS:
Grapic design, Wayfinding, pixelation, crasis

RESEARCH ABSTRACT:
The guide design panel uses ultra white tempered glass, with such a pure to the extreme material language, try not to affect the landscape vision, to present the function of text information guidance.

CHALLENGE:
With pure modular form and bright colors, try to create a brand value image system with high recognition for Vanke City.

ADDED DATE:
2021-02-28 16:31:51

TEAM MEMBERS (3) :
Creative director:Zhou Yongan, Art Director:Zhang qianyi and Design Director:Qiu Yifeng

IMAGE CREDITS:
Photographer Qiu Yifeng

Visit the following page to learn more: http://www.vanke.com


CLIENT/STUDIO/BRAND DETAILS
NAME:
Vanke

PROFILE:
China Vanke Co., Ltd. (hereinafter “the Group” or “the Company”) was established in 1984. After 30 years of development, it has become a leading city and town developer and service provider in China. The Group focuses on the three most vibrant economic circles nationwide and key cities in Midwest China. The Group first appeared in the Fortune Global 500 list in 2016, ranking 356th. It has since remained on the league table for four consecutive years, ranking 307th, 332nd, 254th and 208th respectively.



NOMINATION DETAILS

Vanke City Signage by Yongan Zhou is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Vanke City Signage by Yongan Zhou is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.



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