Yudong CUN Logo and Brand Design by Linggaung Chen, Sf Zhang and Cy Zhao

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DESIGN DETAILS
DESIGN NAME:
Yudong CUN

PRIMARY FUNCTION:
Logo and Brand Design

INSPIRATION:
The inspiration of this design comes from the characteristic "fish" figure of Yudong village. Through the design, a vivid and interesting cartoon image is realized. In terms of design and application, the first is to integrate the fish graphics with the farmers' paintings in Yudong village, and the second is to integrate it with the national flag symbols of all countries in the world. It presents a cartoon image with local cultural elements and international style.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is a mascot image designed for Chinese farmers' painting village. Yudong village, as the most distinctive style of farmers' painting village in China, is a cartoon image with international style, which makes it easy and humorous to be accepted by people. Through the design of this cartoon image, it conveys the artistic style of Yudong village, and also realizes the integration with the symbols of the world.

OPERATION / FLOW / INTERACTION:
The design of this group of cartoon images can be made into static or dynamic effects according to the needs of publicity.

PROJECT DURATION AND LOCATION:
The project started in April 2020 in Hangzhou and finished in August 2020 in Hangzhou

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Using the method of graphic creative design, the combination of fish cartoon image and different elements is realized. Through the way of graphic design, Chinese elements and world elements are integrated to achieve a group of colorful cartoon image design.

SPECIFICATIONS / TECHNICAL PROPERTIES:
It has no fixed size and can be made according to the required size.

TAGS:
Chinese elements, international style

RESEARCH ABSTRACT:
Methods: using the method of graphic creative design, Chinese elements and world symbols were integrated into the cartoon graphics of fish to realize the combination of Chinese elements and international symbols. Tools: Photoshop, Illustrator

CHALLENGE:
The biggest challenge of this design project is to combine Chinese elements, the world's rich and the cartoon image of fish, and have the beauty of international style.

ADDED DATE:
2021-02-28 13:24:41

TEAM MEMBERS (7) :
Designer: Lingguang Chen,, Designer: Chao Yang, , Designer: Shifeng Zhang, , Designer: Chunyi Zhao,, Designer: Hao Xu,, Designer: Zikun Chen and

IMAGE CREDITS:
Image #01 : Designer Linguang Chen
Image #02 : Chao Yang,Chunyi Zhao
Image #03 : Shifeng Zhang, Hao Xu
Image #04 : Zikun Chen

Visit the following page to learn more: http://www.cuz.edu.cn/
CLIENT/STUDIO/BRAND DETAILS
NAME:
Communication University of Zhejiang

PROFILE:
Zhejiang Media College, referred to as "Zhe Chuan", is located in Hangzhou, Zhejiang Province. It is a university jointly established by the State Administration of Radio and Television and the People's Government of Zhejiang Province. It was selected as a national university student innovation and entrepreneurship training program, a national language standardization model school, and Zhejiang Province Application-oriented construction pilot demonstration school。

NOMINATION DETAILS

Yudong Cun Logo and Brand Design by Linggaung Chen, Sf Zhang and Cy Zhao is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Yudong Cun Logo and Brand Design by Linggaung Chen, Sf Zhang and Cy Zhao is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.



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