Alishan Forest Aesthetic Event Proposals by Yi-Jen Tu |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Alishan Forest PRIMARY FUNCTION: Aesthetic Event Proposals INSPIRATION: Alishan National Forest Recreation Area, known for its ecosystem diversity, was founded in 2001. In the past decades, Alishan, in the face of increasing elderly tourists, was shrouded with an old-fashioned image. In the transformation process, Alisan faced the biggest challenge of the COVID-19 pandemic outbreak in 2020. To respond to such a challenge, we proposed "The Aesthetic Proposal for Seasonal Forest," which brought artistic experiences to the Alishan forest in four seasons. Through serial activities in art, ecology and traveling, people explored the Spring, Summer, Autumn, and Winter Alishan forest in a brand-new way. In this project, Alishan underwent a tourism makeover, turned into an exit for people miserably latched in the post-pandemic period, and successfully attracted tourists at different ages. UNIQUE PROPERTIES / PROJECT DESCRIPTION: To capsize people's archaic idea that Forest Recreation Area is only for "Forest Conservation and Healthy Hiking," The Aesthetic Proposal for Seasonal Forest led the local government out of the erstwhile manners in forest management. People now started to explore the forest with three new dimensions: "Respect – The Harmony of Human and Nature," "Aesthetics – The Balm of Art and Forest," and "Coexistence – The Reciprocity of Species and Forest." OPERATION / FLOW / INTERACTION: We tailor forest events based on seasons, terrains and cultures. Spring, the violinist leads people along the cherry blossom trail with dulcet melodies. Summer, with Bluetooth earphones, people watch a movie under the sacred trees without disturbing the night ecosystem. Autumn, people attend a painting party in transparent houses. The colorful houses later become the pop-up installation art that blends into the forest. Winter, in sunrise, people enjoy a forest picnic without creating pollution. Four aesthetic forest events teach people the importance of coexistence by: 1. Knowledge for forest 2. Respect for forest 3. Relaxation with forest. PROJECT DURATION AND LOCATION: The project started in January 2020 and finished in December 2020 in Alishan National Forest Recreation Area. "Spring, Floral Concerts between Cherry Blossoms" on March 10, 2020 "Summer, The Forest Cinema Under Sacred Trees" on August 8, 2020 "Autumn, The Painting Party in Maple Forest" on October 9, 2020 "Winter, The Sunrise Picnic on Grass" on November 14, 2020 |
PRODUCTION / REALIZATION TECHNOLOGY: We designed four aesthetic events— "Spring, Floral Concerts between Cherry Blossoms," "Summer, The Forest Cinema Under Sacred Trees," "Autumn, The Painting Party in Maple Forest," and "Winter, The Sunrise Picnic on Grass," in response to four seasonal features of Alishan: flowers, sacred trees, maple and sunrise. Through serial aesthetic experiences in sound, vision, touch and feel, people immersed themselves in woods without forgetting the importance of coexistence with nature. SPECIFICATIONS / TECHNICAL PROPERTIES: On the premise of respect for nature, four aesthetic forest events were all built with either transparent, wooden or natural materials for people to interact with the environments in the closest way. TAGS: #AlishanNationalFore RESEARCH ABSTRACT: The forest not only can regulate weather, clear the air and hinder air pollution, but it also consists of ecosystem diversity and provides social and economic benefits. This proposal inspires people with deference for the forest through serial aesthetic events with forest knowledge. By word-of-mouth publicity, people initiate their balmy seasonal visits to Alishan. With different aesthetic cultures, regular seasonal trips and revisits, this proposal creates a benevolence cycle for the forest. CHALLENGE: Alishan is known for its diverse sceneries, sunrise, cloud sea, sacred trees, railways, etc. However, it lacks annual quintessential events and marketing strategies. Ever since the Alishan National Forest Recreation Area was established, there was always the same activity every year. While Alishan was undergoing a tourism transformation, it encountered the outbreak of the Covid-19 pandemic. Therefore, how to subvert people's stereotypes for Alishan and create a brand-new traveling experience for people during the pandemic were two major challenges for our proposal. ADDED DATE: 2021-02-28 11:17:05 TEAM MEMBERS (10) : Creative Director: YI-JEN, TU, Project Manager: HSIANG-YI, HO, Design Guidance: MENG-HAN, LIU, Designer: YI-CHIN, CHUNG, Designer: CHIAO-WEI, YANG, Designer: YU-CHAN, LIN, Designer: HSUAN-YING, CHIANG, Designer: CHANG-YU-CHEN, Designer: CHING- YU, YEN and Space Designer: TZU-HAO, KUO IMAGE CREDITS: Yi-Jen Tu, 2020. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Chiayi Forest District Office - Forestry Bureau PROFILE: In order to manage the national forest and achieve the goal of management for multiple uses, the Chiayi Forest District Office headquarters consists of 4 Ranger Stations. To facilitate public access to services, the Chiayi Forest District Office is located in Chiayi city, and Ranger Stations have been established in locations where the most services are needed, front-line implementing units. Besides, we also administer Alishan National Forest Recreation Area and Under-forest Economy: Alishan National Forest Recreation Area- In the early days, Alishan was one of the three major logging areas. Since then, Alishan has been developed based on environmental conservation and forest recreational facilities. Historical remains such as the Old Tree Stump, Lumber Collecting Post, and Tree Spirit Pagoda, and Alishan forest railway all vividly portray stories from early generations. There are a huge variety of flowers, trees, and wildlife inside, it’s one of most tourists visiting place under Forestry Bureau. Under-forest Economy policy includes three products: honey products, log-cultivated shiitake mushrooms, and Taiwan jewel orchid. In order to ensure the differentiation of the under-forest economy products from those of other regions and to strengthen the overall image of our brand identity, Under forest: Select is the basic identification system of the under-forest economy logo. |
| AWARD DETAILS | |
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Alishan Forest Aesthetic Event Proposals by Yi-Jen Tu is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Yi-Jen Tu. · Click here to register inorder to view the profile and other works by Yi-Jen Tu. |
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