The Kala Foundation Art Appreciation by Palak Bhatt |
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| DESIGN NAME: The Kala Foundation PRIMARY FUNCTION: Art Appreciation INSPIRATION: India is known for its rich, colorful, and cultural vibrancy portrayed through different art mediums. Every region in India has its unique style of paintings. I hail from the western part of India and have grown up looking at various Indian art forms. There has long been a global market for Indian paintings, but interest in Indian art has lagged in the US. After moving to San Francisco, I noticed the lack of awareness of Indian Folk Paintings and would strongly like to promote them. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The Kala Foundation aims to establish a new platform to showcase the beautiful Indian Folk Paintings and make them more accessible to an international market. The foundation focuses on three distinct forms of Indian Folk Paintings: Madhubani painting from the state Bihar, Gond painting from the state Madhya Pradesh, and Warli painting from the state of Maharashtra in India. OPERATION / FLOW / INTERACTION: Art enthusiasts can use the App to find paintings or order an existing Indian folk painting with a customization feature. The Kala Foundation website bridge the gap between the artist and art enthusiasts by introducing Indian folk paintings with the process and techniques. An in-person exhibit brings the essence and emotion before the people to admire and understand it. PROJECT DURATION AND LOCATION: A year-long project started in December 2016 in San Francisco, with a month research trip to India and finished in December 2017. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Softwares used for this project are Sketch for designing, InVision for prototypes, and Adobe Creative Cloud for editing and mocks. SPECIFICATIONS / TECHNICAL PROPERTIES: An abstract design style is applied to the logo. One arrow is aligned and rotated to show the brand name and signify its purpose of making the paintings accessible in different parts of the world. The outer square frame in the logo represents the frame of the painting. Tarzana font is used throughout the designs to create a slightly unfamiliar design to provide new interest. Each style of painting is interpreted through its assigned color. Catalog books are designed in a square shape to keep the brand design consistency. TAGS: Art Appreciation, Indian Folk Paintings, Graphic Design, Art Exhibit, Exhibition Design, Editorial Design, App Design, Web Design, Branding, Madhubani Paintings, Gond Paintings, Warli Paintings RESEARCH ABSTRACT: The goal was to find new connections and then begin exploring the relevance, conceptually and visually. The process started by identifying camps that impact the topic. Finding connections helped me focus on the world around us and how it is interconnected. I set out to discuss the problem with others by creating and hosting a meeting with people from the target audience. For in-depth research, I went to India and met few artists, got to know their process and views on reviving their paintings to the international market. CHALLENGE: One of the challenges that I faced during this project was connecting the Indian Folk artist to the US market. The language was the main barrier for the artist. Through The Kala Foundation, the artists are given exposure by removing the language barrier and support by uplifting their livelihood. ADDED DATE: 2021-02-28 03:06:02 TEAM MEMBERS (1) : IMAGE CREDITS: Image 1: 1. Warli painting by artist Sadashiv Soma Mashe 2. Warli painting by artist Sunita Sadashiv Mashe 3. Warli painting by artist Naresh S. Bhoye Image 2: 1. Warli painting by artist Dhaku V. Kadu 2. Warli painting by artist Dilip Rama Bahotha 3. Warli painting by artist Dhaku V. Kadu Image 3: 1. Warli painting by artist Balu Mashe 2. Warli painting by artist Sadashiv Soma Mashe 3. Warli painting by artist Jivya Soma Mashe Image 5: 1. Madhubani painting by artist Bharti Dayal 2. Madhubani painting by artist Devendra Kumar Jha 3. Madhubani painting by artist Bharti Dayal 4. Madhubani painting by artist Devendra Kumar Jha 5. Madhubani painting by artist Bharti Dayal 6. Madhubani painting by artist Bharti Dayal PATENTS/COPYRIGHTS: Copyrights belong to Palak Bhatt, 2021. |
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NAME: Palak Bhatt PROFILE: As an aesthetically driven designer, Palak is motivated by the desire to make meaningful products more accessible through intuitive design. She is passionate about building cohesive design systems and illustrating complex concepts in a simplified way. |
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The Kala Foundation Art Appreciation by Palak Bhatt is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Palak Bhatt. · Click here to register inorder to view the profile and other works by Palak Bhatt. |
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