FAB Sustainable Fashion Design by Tanya Dunaeva

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DESIGN DETAILS
DESIGN NAME:
FAB

PRIMARY FUNCTION:
Sustainable Fashion Design

INSPIRATION:
The fashion industry is one of the largest contributors to environmental pollution, the second largest industrial polluter in the world. The dominance of Fast Fashion, when the largest fashion brands organize a race for the speed and cheapness of clothing production, leads to an increase in greenhouse gas emissions, encouraging the production of low-quality clothing with a short cycle of use, to scandals due to poor working conditions. The FAB exhibition tells about design trends in the field of sustainable fashion.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Fabric (FAB) is an Exhibition of Sustainable Fashion. The main task in developing the exhibition identity was to create a typographic style. The accidental font used in the design Concept reflects one of the central messages of the exhibition – a call to reduce consumption in the fashion sector, a call for reasonable consumption. Graphically, the solution is based on a cross-type of a pair of fonts-strictly grotesque and openwork accidental font, resembling the folds of fabric.

OPERATION / FLOW / INTERACTION:
Identity talks to fashion consumers in their language, she immediately declares that this exhibition is about fashion, but fashion is not quite ordinary, fashion is in the trend of Moderate consumption and thus it attracts attention to itself better, stands in a separate row from mass consumption, attracting the attention of opinion leaders among consumers and market leaders among production.

PROJECT DURATION AND LOCATION:
Project is done at Russian Higher School of Economics as one of the students Projects and took about 3 weeks

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Collages, mock-ups in Adobe Photoshop are performed. Openwork letters in a light airy outfit lose it by half, while the functional component is preserved – the grapheme can be read quite easily. Typography is inspired by Cinema 4D lessons. Simple generative design tools allow achieving significant visual effects.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The Concept Identity of the exhibition is designed for many media: the design of the entrance group, posters and advertising on the streets of the city, navigation inside the exhibition space, information leaflets and the exhibition catalog, souvenir promotional products.

TAGS:
Fashion, Concept design, identity, student, Tanya Dunaeva, Sustainable, Eco, Vegan, Exhibition, Russian Higher School of Economics, HSE Art and Design School, Leonid Slavin

RESEARCH ABSTRACT:
Before starting the work, a small desk study was conducted, the purpose of which was to dive into the essence of the problem, analyze existing methods for solving the problem (who and how participates in the movement for Moderate consumption in the fashion industry) and form the main content of the future exhibition based on the collected data and analytical conclusions.

CHALLENGE:
The difficulty of the work was that not all the fashion audience is ready to talk about the problems of Moderate consumption. This industry is still relatively new to the market and every step in drawing attention to this problem is very valuable, so the brighter and more convincing the overall design is, the more people it will be able to interest, engage and possibly change the situation in the future in the field of Moderate consumption.

ADDED DATE:
2021-02-27 21:26:39

TEAM MEMBERS (1) :
Special thanks should be delivered to Russian Higher School of Economics (HSE Art and Design School) and personally to Leonid Slavin, head of Art direction MA Program.

IMAGE CREDITS:
Tanya Dunaeva, 2020.



CLIENT/STUDIO/BRAND DETAILS
NAME:
Tanya Dunaeva

PROFILE:
Tanya Dunaeva is a Designer. Having a background and PhD at Industrial design, She is focusing now at Graphic Design and currently Graduating at Russian Higher School of Economics (HSE Art and Design School) with one of the best Russian tutors, the head of Art direction MA Program - Leonid Slavin. She has more than 15 years experience in mainly B2B sector providing different Creative solutions for Advertising, POS, Printing, Events etc. as Art-director and Freelancer.



NOMINATION DETAILS

Fab Sustainable Fashion Design by Tanya Dunaeva is a Nominee in Graphics, Illustration and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Fab Sustainable Fashion Design by Tanya Dunaeva is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.



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COMMENTS
Giulia Esposito Comment #13856 on December 27, 2022, 4:37 pm
I am absolutely amazed by the brilliant work of FAB. This sustainable fashion design is a truly remarkable visual communication that fully expresses the values of sustainability. The colors, shapes, and textures of this design are creative and captivating, and the overall message that it conveys is powerful and meaningful. The way this design is presented is simply extraordinary and it is easy to see why it won the A' Design Award. Kudos to Tanya Dunaeva for her impressive work.
Paul Williams Comment #61197 on January 3, 2023, 10:40 pm
Wow! FAB is an incredible achievement in Sustainable Fashion Design! The typography used in FAB is truly inspiring, with a cross-type of a pair of fonts-strictly grotesque and openwork accidental font, resembling the folds of fabric. It effectively captures the message of reducing consumption in the fashion sector, calling for reasonable consumption. It is so impressive to see the creative use of technology, such as simple generative design tools, to achieve such profound visual effects. The work by Tanya Dunaeva is a great example of thoughtful and meaningful design that speaks volumes about the importance of sustainable fashion.
Elena Petrenko Comment #75258 on January 4, 2023, 5:13 am
This sustainable fashion design is an inspiring example of how to reduce consumption and promote responsible consumption of fashion.
Adam Harris Comment #82332 on January 4, 2023, 9:19 am
I am absolutely awed by the creativity and ingenuity of this work. The typographic style used in the design concept reflects the message it seeks to convey, and it is definitely a breath of fresh air in the fashion industry. The exhibition identity designed by this team successfully captures the call to reduce consumption and encourages sustainable fashion. The research and challenges behind this work only add to the admiration of this work. It is an amazing example of a great design that carries a powerful message, and it is certainly worthy of the A' Design Award. Congratulations!
Chloe Turner Comment #88936 on January 4, 2023, 3:16 pm
As a design enthusiast, I am extremely impressed by the ingenuity and creativity of Tanya Dunaeva's work "FAB". Not only did the exhibition showcase design trends in the field of sustainable fashion, but it also highlighted the importance of reducing the environmental impact of the fashion industry. It was amazing to see how the designer managed to create such an impactful work while also taking into account the negative impacts of fast fashion. The award-winning design is a testament to the power of design and the need for more sustainable and ethical fashion production. I am truly inspired by Tanya Dunaeva's commitment to creating a positive impact with their work and am delighted to be able to celebrate their success.
Mark Allen Comment #90671 on January 4, 2023, 5:13 pm
This amazing work deserves all the recognition! The designer has managed to create a visually stunning and thought-provoking typographic style that accurately reflects the message of sustainable fashion. The combination of the strict grotesque font with the openwork accidental font is incredibly effective in conveying the idea of reducing consumption in the fashion sector. The research that has been conducted and the attention to detail in the design make this piece a true masterpiece!
Elisabeth Clark Comment #91916 on January 4, 2023, 6:36 pm
I am so impressed by Tanya Dunaeva's work - FAB! From the typographic style to the graphical design, the concept is truly thought-provoking and the solution is simply stunning. The aim of reducing consumption in the fashion sector is so relevant and important, and the accidental font used in the design Concept just perfectly reflects this message. The research conducted before starting the work was also so important, as it enabled Tanya Dunaeva to dive into the essence of the problem and develop a meaningful outcome. It is truly admirable how Tanya Dunaeva managed to create an exhibition that speaks about design trends in the field of sustainable fashion, and I am so pleased that this work was recognized by the A' Design Award. Well done Tanya Dunaeva!

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