Heheqingtian Tea Brand Identity by Zi Huai Shen

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DESIGN DETAILS
DESIGN NAME:
Heheqingtian

PRIMARY FUNCTION:
Tea Brand Identity

INSPIRATION:
Heheqingtian starts from the concept of Convergence. Zi Huai Shen combine the door shape of building and the Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward expanding to create new look of Heheqingtian.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Heheqingtian is a brand which is reborn from a private Japanese-style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.

OPERATION / FLOW / INTERACTION:
The Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward-expanding as the overall planning concept, and uses contracted design to convey the simple atmosphere of leisurely tasting tea.

PROJECT DURATION AND LOCATION:
The project started in Sep 2017 in Taiwan and finished in Mar 2019 in Taiwan.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Wooden, tenon-and-mortise structure, no glue, environmentally friendly. The tea box material uses Wooden, which implements the environmental protection and green design concept.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Wooden Box. 140mm x 140mm x 40mm Paper. 210mm x 297mm x 130mm

TAGS:
Branding design, Package design, Traditional culture, Asian design

RESEARCH ABSTRACT:
Heheqingtian is a brand which is reborn from a private Japanese-style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.

CHALLENGE:
The tenon-and-mortise structure of the tea box, such a structure does not require any glue bonding and is very environmentally friendly.

ADDED DATE:
2021-02-26 15:53:30

TEAM MEMBERS (1) :
Creative Director : Zi Huai Shen

IMAGE CREDITS:
Designer Zi Huai Shen, Photographer Yu Hsuan Liu, 2019

PATENTS/COPYRIGHTS:
Copyrights belong to SUMP DESIGN / Heheqingtian

Visit the following page to learn more: http://www.hehe-qingtian.com
CLIENT/STUDIO/BRAND DETAILS
NAME:
Heheqingtian

PROFILE:
Heheqingtian is a brand which is reborn from a private Japanese style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.

NOMINATION DETAILS

Heheqingtian Tea Brand Identity by Zi Huai Shen is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Heheqingtian Tea Brand Identity by Zi Huai Shen is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.



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