Positive Projections Music Poster by Min Huei Lu

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DESIGN DETAILS
DESIGN NAME:
Positive Projections

PRIMARY FUNCTION:
Music Poster

INSPIRATION:
During the early 1980s, the US experienced a recession due to which millions of individuals were left unemployed. Throughout the 1980s, the cold war, protests, global warming, and the AIDS epidemic, the United States has undergone major socio-economic changes primarily due to advances in technology and the worldwide move towards capitalism. Also, the artists in the 1980s were preoccupied with protest images. Bobby McFerrin's Music, Don't worry, be happy, is a neat philosophy in 4 simple words that inspired many Americans in the late 1980s.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Create a poster that expresses a piece of music through typography, imagery, and layout composition. Gather ideas, emotions, and visuals that would be associated with the song. Don’t Worry, Be Happy, which is a popular worldwide hit song released in September 1988 by American musician Bobby McFerrin.

OPERATION / FLOW / INTERACTION:
The song, Don’t Worry, Be Happy, was chosen to carry on with a series of experiments regarding image editing, composition, and typography. Afterward, the imagery was projected onto various surfaces, creating a multidimensional design solution.

PROJECT DURATION AND LOCATION:
The project started in Jun 2019 and finished in July 2019 in San Francisco, and was exhibited at the Academy of Art University in September 2019.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The typographic and design elements were printed on transparency paper and put them on a traditional projector. Photographed the images reflected on the wall.

SPECIFICATIONS / TECHNICAL PROPERTIES:
13"x19" Poster

TAGS:
Music Poster, Don't Worry Be Happy

RESEARCH ABSTRACT:
Most of the information during the 1980s was communicated via television, MTV, Movie Channels, and media. Also, the AIDS awareness campaign during the 1980’s was designed using the colour pink. An attempt has been made to integrate the above texture and the design elements in the poster.

CHALLENGE:
There is a sharp contrast between the sad and the despair state of the 1980s and the optimistic adage, Don’t worry, be happy. The contract is also displayed in the music poster that pays tribute to history and humanity.

ADDED DATE:
2021-02-25 15:24:39

TEAM MEMBERS (1) :


IMAGE CREDITS:
Image #1,2,3,4,5: Photographer / Creator Min Huei Lu

Visit the following page to learn more: https://tambourine-lime-7869.squarespace.com/ page06
CLIENT/STUDIO/BRAND DETAILS
NAME:
Academy of Art University

PROFILE:
The Academy of Art University, formerly Academy of Art College and Richard Stephens Academy of Art, is a private for-profit art school in San Francisco, California, in the United States. It was founded as the Academy of Advertising Art by Richard S. Stephens in 1929.

NOMINATION DETAILS

Positive Projections Music Poster by Min Huei Lu is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Positive Projections Music Poster by Min Huei Lu is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.



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