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DESIGN DETAILS |
DESIGN NAME: Positive Projections
PRIMARY FUNCTION: Music Poster
INSPIRATION: During the early 1980s, the US experienced a recession due to which millions of individuals were left unemployed. Throughout the 1980s, the cold war, protests, global warming, and the AIDS epidemic, the United States has undergone major socio-economic changes primarily due to advances in technology and the worldwide move towards capitalism. Also, the artists in the 1980s were preoccupied with protest images. Bobby McFerrin's Music, Don't worry, be happy, is a neat philosophy in 4 simple words that inspired many Americans in the late 1980s.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Create a poster that expresses a piece of music through typography, imagery, and layout composition. Gather ideas, emotions, and visuals that would be associated with the song. Don’t Worry, Be Happy, which is a popular worldwide hit song released in September 1988 by American musician Bobby McFerrin.
OPERATION / FLOW / INTERACTION: The song, Don’t Worry, Be Happy, was chosen to carry on with a series of experiments regarding image editing, composition, and typography. Afterward, the imagery was projected onto various surfaces, creating a multidimensional design solution.
PROJECT DURATION AND LOCATION: The project started in Jun 2019 and finished in July 2019 in San Francisco, and was exhibited at the Academy of Art University in September 2019.
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: The typographic and design elements were printed on transparency paper and put them on a traditional projector. Photographed the images reflected on the wall.
SPECIFICATIONS / TECHNICAL PROPERTIES: 13"x19" Poster
TAGS: Music Poster, Don't Worry Be Happy
RESEARCH ABSTRACT: Most of the information during the 1980s was communicated via television, MTV, Movie Channels, and media. Also, the AIDS awareness campaign during the 1980’s was designed using the colour pink. An attempt has been made to integrate the above texture and the design elements in the poster.
CHALLENGE: There is a sharp contrast between the sad and the despair state of the 1980s and the optimistic adage, Don’t worry, be happy. The contract is also displayed in the music poster that pays tribute to history and humanity.
ADDED DATE: 2021-02-25 15:24:39
TEAM MEMBERS (1) :
IMAGE CREDITS: Image #1,2,3,4,5: Photographer / Creator Min Huei Lu
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Visit the following page to learn more: https://tambourine-lime-7869.squarespace.com/
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CLIENT/STUDIO/BRAND DETAILS |
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NAME: Academy of Art University
PROFILE: The Academy of Art University, formerly Academy of Art College and Richard Stephens Academy of Art, is a private for-profit art school in San Francisco, California, in the United States. It was founded as the Academy of Advertising Art by Richard S. Stephens in 1929.
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COMMENTS |
Giulia Esposito |
Comment #13680 on December 27, 2022, 3:38 pm |
I'm in awe of the creativity and execution of this work! The use of minimalism and simple lines to capture the essence of the project is inspiring. The eye-catching colors and bold shapes pull the viewer in, while the message of positivity radiates outward. This poster is truly a work of art, and I'm proud to be witness to its success! Congratulations to Min Huei Lu for winning the A' Design Award for this beautiful piece.
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Adam Harris |
Comment #81747 on January 4, 2023, 8:56 am |
This work truly showcases the designer's skill in creating a beautiful and meaningful piece of art. The juxtaposition between the graphics and typography is a powerful combination that conveys the message of the song, “Don’t Worry, Be Happy”, and its relevance for the 1980s. The layout composition captures a sense of nostalgia and optimism in an elegant, yet simple way. The subtle use of color and the texture, which is in line with the AIDS awareness campaign of the 1980s, adds to the design's overall charm and appeal. This is a wonderful example of how design can be used to communicate powerful messages of hope and resilience. Congratulations to the designer for creating such a beautiful and meaningful work!
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Chloe Turner |
Comment #88529 on January 4, 2023, 2:49 pm |
I am absolutely amazed by the incredible work that has won the A' Design Award! The "Positive Projections" Music Poster is an example of how design can be used to create messages of hope and optimism in times of uncertainty. The poster captures the spirit of Bobby McFerrin's timeless message of "Don't Worry, Be Happy" and its ability to connect with people during the late 1980s. Through its use of vibrant colors and powerful imagery, this poster speaks to the power of music and the hope it can bring in times of difficulty. It is an inspiring and uplifting work that reminds us that we can find hope and positivity in any situation. Congratulations to the designer for creating this beautiful piece of art!
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Mark Allen |
Comment #90229 on January 4, 2023, 4:43 pm |
This award-winning work is a remarkable example of how creativity and design can be used to communicate a message and evoke emotions. The use of typography, imagery, and layout composition to express a piece of music is truly inspirational and demonstrates an extraordinary level of skill and dedication. The thoughtful integration of the socio-economic context of the 1980s, the AIDS awareness campaign, and Bobby McFerrin's music provides a unique and powerful message that has the potential to touch the hearts of many. It is a powerful reminder of how the power of design can be used to promote positivity and optimism in the face of challenging circumstances.
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Elisabeth Clark |
Comment #91448 on January 4, 2023, 6:04 pm |
Wow! It's amazing to see that Min Huei Lu's work, Positive Projections, has been awarded the A' Design Award for Graphics, Illustration, and Visual Communication Design. Their work is truly inspiring, as it sends a powerful message of optimism and hope through the integration of typography, imagery, and layout composition. I'm truly impressed by the research that was put into this work - understanding the socio-economic context of the 80s, and the design elements used in the AIDS awareness campaign, and how it all ties together with the lyrics of the song. It's no wonder that this work has been recognized and awarded - it is truly an example of great design. Congratulations to Min Huei Lu for their success!
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