Fck 2020 Calendar by Lateral Creative Hub |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Fck 2020 PRIMARY FUNCTION: Calendar INSPIRATION: 2020 has been a painful year for the whole planet. The world of communication and marketing itself has suffered terribly. Brands have lost faith in the future, suspended in a paralyzed market. What wish could we address them in sight of the new year? To turn the page with a smile, thanks to the power of imagination, words and a good amount of irony. One month after another, twelve small and big wishes are told by a polychrome and modernist graphic design and by minimal illustrations. UNIQUE PROPERTIES / PROJECT DESCRIPTION: A special 2021 calendar that celebrates the arrival of the new year by mocking the damned 2020. It has been sent in December to our current and potential customers. It's a table calendar in the form of a leporello. Thanks to its converting invention it can be kept flat and browsed like a book or standing on your desk in the shape of a circle or the most varied forms. 12 months of colors, dreams, small and big desires enclosed in a limited edition design object. OPERATION / FLOW / INTERACTION: It's a table calendar in the form of a leporello. Thanks to its converting invention it can be kept flat and browsed like a book or standing on your desk in the shape of a circle or the most varied forms. PROJECT DURATION AND LOCATION: The creative process started in October 2020 in Milan, Italy. The calendar has been printed in late November 2020 and sent to the customers starting from December 2020 FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Paper: Divina white by Gruppo Cordenons 240 gms. Print Technology: HP Indigo SPECIFICATIONS / TECHNICAL PROPERTIES: Converting form: Leporello Folded: 169x240 mm Unfolded: 1848x240 mm TAGS: lateralcreativehub, 2021calendar, fck2020, calendar, graphicdesign, leporello RESEARCH ABSTRACT: We looked for an eye catching combination of graphic, visual e structural elements capable to reach a highly heterogeneous audience. We chose a prestigious but sustainable paper and a printing solution in order to minimize the impact on the environment, keep quality hight and costs down. We created a Leporello structure because we wanted it to be a three-dimensional object, capable of assuming many forms. We had a quick customer response and a great media coverage collecting articles on newspapers and design blogs. CHALLENGE: We chose digital printing to keep costs down. However, to achieve the same quality as other techniques, with solid blacks, uniform color fields and durability, we had to try various papers before finding the one that met our needs. The large dimensions of the unfolded calendar and the numerous creasing forced us to divide the structure into three parts, then assembled by hand piece by piece, obviously taking into account the direction of the fiber and limiting the waste of paper to a minimum. ADDED DATE: 2021-02-25 14:45:18 TEAM MEMBERS (6) : Creative Director: Francesco Fallisi, Designer: Francesco Fallisi, Designer: Federica Bello, Printing Company: tech:art, Paper Mill: Gruppo Cordenons and Photographer: Studio 3GK IMAGE CREDITS: Lateral Creative Hub, 2020. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Lateral Creative Hub PROFILE: Lateral Creative Hub is an independent creative studio based in Milan that deals with communication on different but adjacent fronts. Brand identity, social media content, websites, TV commercials, packaging design are part of a single ideal mapping of the brand, which now more than ever must be interpreted with an overall vision and management. Lateral arises from this data, and is consolidated on the basis of a well-defined approach: working closely with its customers in a one-to-one relationship, personalizing services and resources to the real needs of the project and acting as a unique and specialized multidisciplinary interlocutor, able to offer solutions that optimize time and costs, creating a high added value. |
| AWARD DETAILS | |
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Fck 2020 Calendar by Lateral Creative Hub is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Lateral Creative Hub. · Click here to register inorder to view the profile and other works by Lateral Creative Hub. |
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