Ben Su Restaurant by Chao Feng

Home > Winners > #120278


DESIGN DETAILS
DESIGN NAME:
Ben Su

PRIMARY FUNCTION:
Restaurant

INSPIRATION:
The designers want to build Bensu into a brand that is more eye-catching, recognizable, and able to differentiate itself from other sauerkraut fish brands. They put forward the differentiated positioning of the brand, starting from the product taste characteristics of sauerkraut fish, hoping that consumers will have a clear memory and taste stimulation when they see the brand image.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
In the part of brand differentiation positioning, the designers extracted the core advantages of "intangible cultural heritage sauerkraut", which was rich in 1 billion probiotics, handmade pickled for 280 days, without adding any preservatives and other issues that consumers are very concerned about. Through the main poster image, the brand advantages are conveyed to consumers, giving the evidence chain of product advantages.

OPERATION / FLOW / INTERACTION:
Due to the old brand image, the overall development of the enterprise is weak and can not win the love and recognition of young consumers. Therefore, in order to seek differentiation and maintain brand vitality, Bensu has carried out a systematic brand upgrade to meet the current industry and market trend, hoping to occupy the market and consumer cognition through the brand when the categories tend to be similar.

PROJECT DURATION AND LOCATION:
The project started in December 2019 in Taicang and finished in March 2020 in Taicang.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Through the construction of scenes and props, the whole restaurant integrates the artistic sense and commercial functions into the space of Bensu. A sauerkraut display area is set up at the entrance, and through an artistic presentation, the brand's greatest features are fully presented to consumers before entering the restaurant.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The project covers a total of 260 square meters.

TAGS:
Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Sauerkraut Fish

RESEARCH ABSTRACT:
Bensu Sauerkraut Fish is a brand of sauerkraut fish with strong product resource advantages and unique taste. The designers have combed the brand's success genes for more than ten years, and extracted the most competitive core differentiation of the brand: "Centennial intangible cultural heritage sauerkraut". Based on this advantage, they put forward the core product slogan: "Centennial intangible cultural heritage sauerkraut, originated in 1902".

CHALLENGE:
How to combine and express the historical sense with modern design language is an important challenge for designers in this project. In the brand image exploration stage, they tried to refine the regional cultural characteristics behind the product.

ADDED DATE:
2021-02-25 03:24:38

TEAM MEMBERS (5) :
Chao Feng , Youjia Gu, Yuchen Wang, Yuerong Liao and Yun Liu

IMAGE CREDITS:
Image #1: Photographer Pushui Zhang, Ben Su, 2020.
Image #2: Photographer Pushui Zhang, Ben Su, 2020.
Image #3: Photographer Pushui Zhang, Ben Su, 2020.
Image #4: Photographer Pushui Zhang, Ben Su, 2020.
Image #5: Photographer Pushui Zhang, Ben Su, 2020.

PATENTS/COPYRIGHTS:
Copyrights belong to Pushui Zhang, 2020.

Visit the following page to learn more: http://www.msj77.com/
CLIENT/STUDIO/BRAND DETAILS
NAME:
MET Creative Brand

PROFILE:
MET Creative Brand is a professional restaurant design company. Since its establishment in 2011, it has been committed to chain restaurant brand planning and space design. At present, it has served more than 300 well-known catering brands and helped more than 1,200 restaurants to achieve landing. MET Creative Brand's vision is to create a beautiful and profitable restaurant. There are currently more than 120 professional designers, all of whom have rich experience in catering design, and have a complete and mature operation system for catering business distribution, market positioning, cost control and brand design.

NOMINATION DETAILS

Ben Su Restaurant by Chao Feng is a Nominee in Graphics, Illustration and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Chao Feng when results are announced.
AWARD DETAILS

Ben Su Restaurant by Chao Feng is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.



· Press Members: Login or Register to request an exclusive interview with Chao Feng.

· Click here to register inorder to view the profile and other works by Chao Feng.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | Testimonials | View Press-Release | Press Kit

Did you like Chao Feng's Graphic Design?
You will most likely enjoy other award winning graphic designs as well.
Click here to view more Award Winning Graphic Designs.


Did you like Ben Su Restaurant? Help us create a global awareness for good graphic design worldwide. Show your support for Chao Feng, the creator of great graphic design by gifting them a nomination ticket so that we could promote more of their great graphic designs.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |