Cuishan Intelligent Kitchen Restaurant by Yu Pan |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Cuishan Intelligent Kitchen PRIMARY FUNCTION: Restaurant INSPIRATION: This case aims to inherit Wuxi culture and integrate the concept of Internet plus into design, so as to achieve the coexistence of inheritance and innovation. As a new food culture landmark in Wuxi, the strong identification and cultural sense are the first elements. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This case breaks the pure food snack collection, the pure culture history museum and the pure technology time exhibition. Break the boundary of the three parties and reunite them. Food, culture and Internet, to create a new mode of experience mode all-round online and offline. OPERATION / FLOW / INTERACTION: In order to create a real Wuxi food business card, we need to fully reflect the local culture and special snacks, so that it can represent the cultural connotation of the city. PROJECT DURATION AND LOCATION: The project started in April 2019 in Wuxi and finished in October 2019 in Wuxi. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: "Ginkgo" represents the long-standing culture of the Chinese nation and is the inheritance of the brand culture of Cui Shan Group. "Swallow" is unique in the south of the Yangtze River and a symbol of good times. "Cloud" is a symbol of nature and a portrayal of the realm of life. SPECIFICATIONS / TECHNICAL PROPERTIES: The project covers a total of 1770 square meters. TAGS: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Ginkgo, Cloud, Swallow RESEARCH ABSTRACT: As the gathering place of Wuxi culture, Cui Shan Intelligent Kitchen will let more people understand the cultural core and spirit of Wuxi through the spread and coverage of the Internet, so as to promote the development of the city. CHALLENGE: This case breaks the boundary between the snack collection of pure food, the History Museum of pure culture and the era exhibition of pure technology, and reconnects the three together. ADDED DATE: 2021-02-25 01:50:16 TEAM MEMBERS (2) : Yu Pan and Hong Zhang IMAGE CREDITS: Image #1: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019. Image #2: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019. Image #3: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019. Image #4: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019. Image #5: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019. PATENTS/COPYRIGHTS: Copyrights belong to Zhang Pushui, 2019. |
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| Visit the following page to learn more: http://www.msj77.com/ | |||||
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NAME: MET Creative Brand PROFILE: MET Creative Brand is a professional restaurant design company. Since its establishment in 2011, it has been committed to chain restaurant brand planning and space design. At present, it has served more than 300 well-known catering brands and helped more than 1,200 restaurants to achieve landing. MET Creative Brand's vision is to create a beautiful and profitable restaurant. There are currently more than 120 professional designers, all of whom have rich experience in catering design, and have a complete and mature operation system for catering business distribution, market positioning, cost control and brand design. |
| AWARD DETAILS | |
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Cuishan Intelligent Kitchen Restaurant by Yu Pan is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Yu Pan. · Click here to register inorder to view the profile and other works by Yu Pan. |
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