Bergtor Visual Identity Visual Identity by Erika Baczo |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Bergtor Visual Identity PRIMARY FUNCTION: Visual Identity INSPIRATION: Brand identity is inspired by the minimal and clean aesthetic of Swiss design and uses simple typography and duotone (black and fresh green) colour palette. This making appear mature and solid. The main motive was to reflect these core values in the visual identity of the rebranding, maintaining a modern and an easily memorable look. Summing up, the goal was to create a concept to the form with its own identity and originality that goes beyond the contemporary appearance. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The Bergtor brand identity main message concentrates on their quality featuring. The visual identity is based on a solid grid system and a minimalistic typographic approach. The project visualizes the meanings of the chosen word by using symbolism by adding geometric elements to the letters. The three shapes in place of letter "E" is inspired by the main lines of a garage door. The letter “E” in the word Bergtor is a simple graphic symbol, a pictogram of garage doors. OPERATION / FLOW / INTERACTION: One of the part of the brand identity was to create thank you cards for loyal customers. The primary purpose of the strategic planning of the thank you cards for loyal customers is based on interaction. The main goal is to reinforce and ensure long-term collaboration. The card's graphics concentrates on its quality featuring a somewhat playful vibe. The joyful graphics accomplish the production of a rich, complete and unique brand system. PROJECT DURATION AND LOCATION: The project started in November 2019 in Miercurea Ciuc, a town in Eastern Transylvania, Romania and was finished in January 2021 in the same location. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The unique visual corporate identity elements are produced by high-level digital printing on white, recycling paper. SPECIFICATIONS / TECHNICAL PROPERTIES: The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. Gotham is the main typeface as it is a geometric, simple, modern and solid font. TAGS: visual identity, modern, simple, timeless, feasibility, reliability RESEARCH ABSTRACT: The main idea of the rebranding is simple purposeful, thusly if you cannot explain it simply, you do not understand it well enough. Our research process is based on this theory. CHALLENGE: The visual form of the garage door is not a captivating sight, which is why creating the logo and the visual system was a great challenge. This visual distinction already appears in the visual graphics identification, but here it gets a new imposing structure and a fresh look. For a designer 'catching' simple ideas is the most challenging task. This project confirms the fact that creating something unique and simple is the only 'successful ADDED DATE: 2021-02-24 10:58:20 TEAM MEMBERS (2) : Erika Baczó and Alpár Dávid IMAGE CREDITS: Credits to: Adobe stock - main image. PATENTS/COPYRIGHTS: Copyrights belong to the CEO of the Bergtor company. |
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| Visit the following page to learn more: https://bergtor.ro/new/index.php/hu/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Bergtor PROFILE: Founded in 2010, Bergtor is one of the leading manufacturers of garage doors and overhead doors in Transylvania. The company designs and manufactures superior garage doors and the related hardware systems for the residential, commercial, agricultural and industrial markets. Bergtor garage doors are no ordinary doors, because in this place everything has been carefully designed so that you will never regret the purchase of your Bergtor door. Bergtor guarantees the look you are dreaming of, the construction to meet your needs and the professional installation that won’t let you down. The goal is to provide its end users with absolute peace of mind and security. |
| AWARD DETAILS | |
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Bergtor Visual Identity Visual Identity by Erika Baczo is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Erika Baczo. · Click here to register inorder to view the profile and other works by Erika Baczo. |
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