Destroy Public Welfare Posters by Lin Lin

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DESIGN DETAILS
DESIGN NAME:
Destroy

PRIMARY FUNCTION:
Public Welfare Posters

INSPIRATION:
Behind the inspiration is the designer's long-term attention to the subject of getting along with the natural environment. However, with the plunder of nature by human beings, the homes of animals are destroyed, and the precious species are becoming increasingly rare. As a national treasure of China, the designer hopes to appeal to human beings to cherish natural resources and protect the environment through the cute image of panda.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is a thought-provoking poster design for public welfare. The biggest difference from other posters is the use of graphic reconstruction to show multiple elements. It achieves a visual integration at multiple levels, expressing deep meaning with visual language, and it has strong visual impact.

OPERATION / FLOW / INTERACTION:
When people see the poster, they first see the part of the panda but not the whole panda.The designer uses Gestalt psychology to make people construct Gestaltism in their hearts when they look at it, so when they see a part of the panda, they can associate it with the whole. The combination of black and white colors has a strong visual impact and brings a stronger inner shock.

PROJECT DURATION AND LOCATION:
The project was conceived in Guangdong, China in February 2020, completed in March 2020, and publicly announced in Guangdong, China in March 2020.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Posters are mainly distributed electronically through the Internet, or printed posters are made by producing adhesive stickers and photo paper.

SPECIFICATIONS / TECHNICAL PROPERTIES:
210mm×297mm

TAGS:
Panda, poster, public welfare, environmental protection, ecology

RESEARCH ABSTRACT:
In the process of conception, it takes a lot of energy to consider the combination, composition and color use. We try our best to make the design the most refined, so that the central idea of the poster can be conveyed more directly and the impact of the picture is stronger.

CHALLENGE:
The most difficult part in the design process is to use simple visual language to express deep meaning. Designers skillfully use silhouette to recombine various elements and transform them into new graphics, which endows them with deep meaning and makes them easy to identify and spread.

ADDED DATE:
2021-02-24 08:06:18

TEAM MEMBERS (1) :
Lin Lin

IMAGE CREDITS:
Lin Lin, 2020.



CLIENT/STUDIO/BRAND DETAILS
NAME:
Lin Lin

PROFILE:
Personal designer, male gender, 21 years of design experience, has designed graphic product promotion for customers in many countries around the world, pursuing the simplest design language to express the deepest meaning, creating design resonance with the audience, and achieving effective attention and Widespread! Design submission does not represent any unit.



NOMINATION DETAILS

Destroy Public Welfare Posters by Lin Lin is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Destroy Public Welfare Posters by Lin Lin is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.



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