FM993 30th Visual Communication Design by Baoquan Luo and Zhiwei Lv |
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| DESIGN DETAILS | |||||
| DESIGN NAME: FM993 30th PRIMARY FUNCTION: Visual Communication Design INSPIRATION: The composition of elements in this logo stems from sound waves, meteor showers and staves, while the layout is inspired by radial fireworks and the sound waves during traveling. The numerals 993 and 30 are fused within by the positive and negative shapes of the graphics to yield a tangible and virtual visual effect. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Designed for the 30th anniversary of 993 Music FM of Guangdong Radio and Television, this logo is themed with a 30-year journey of music, radio transmitting sounds of stars to express the eternal love for music. Focusing on the radio signal as the major visual element, it seamlessly integrates the numerals 993 and 30 in the radio pattern, thus exemplifying the 30-year course of development of the Music FM. OPERATION / FLOW / INTERACTION: The work is richly colored, coupled with simple patterns and clear directionality. As an icon for the 30th-anniversary celebration, the logo should convey to the public a positive and festive atmosphere according to the designer. Globally speaking, the elements of trumpets and fireworks constitute the most common festive items, whose abundant colors serve to refrain from the monotony of expression of feelings. PROJECT DURATION AND LOCATION: The design of the work started in November 2020 and was officially put into use in January 2021. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The logo of 993 MUSIC FM 30th is mainly made of metal, with the round-headed cylinder of one big end and one small end fused together in a misplaced yet orderly manner through the three-dimensional composition. Acrylic can also be adopted based on the specific occasion. The logo is clear and conspicuous when viewed from the front while appearing to be a semi-circular, multi-layered embossment when viewed from the side, yielding a strong sculptural sense with unique artistic and ornamental value. SPECIFICATIONS / TECHNICAL PROPERTIES: 250*20mm, 50*50mm, 120*80mm TAGS: Visual communication design, logo design, radio station, music, meteor, airwaves RESEARCH ABSTRACT: In commemoration of the 30th anniversary, the designer also incorporated the 30th anniversary celebration. Love Music into various other supporting logos in addition to the simple, concise logo. For example, the letter I of the iconic Canton Tower was used as a reference, with the sound of stars and heart being fused into one icon to reinforce the element of love within the theme. CHALLENGE: Due to the outbreak of the COVID-19 epidemic in 2020, the budgets, decorations and models of myriad offline activities during the project launch and implementation failed to meet the initial standards perfectly. Therefore, the design team came up with a large number of additional supporting elements to make the implementation easier and enhance the promotional results. ADDED DATE: 2021-02-24 02:20:25 TEAM MEMBERS (3) : Designer: Baoquan Luo, Zhiwei Lv and Jiaming Feng IMAGE CREDITS: Baoquan Luo and Zhiwei Lv, 2020. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Lance Design PROFILE: Lance Design is a comprehensive brand services, providing 24-hour services for seven days a week, including research on brand visual strategies, public art creation, interactive media design, etc., and combing creativity with scientific approaches to render design value visible to partners. |
| AWARD DETAILS | |
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Fm993 30th Visual Communication Design by Baoquan Luo and Zhiwei Lv is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Baoquan Luo and Zhiwei Lv. · Click here to register inorder to view the profile and other works by Baoquan Luo and Zhiwei Lv. |
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