Rename Design Exhibition by Xue Jiang |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Rename PRIMARY FUNCTION: Design Exhibition INSPIRATION: Butterflies are beautiful for their wings,and people are more attractive for their shiny moments.Since we are not perfect ourselves,we have more development space to try, experience,and recombine.Photograph UNIQUE PROPERTIES / PROJECT DESCRIPTION: From the creative perspectives of two young artists,the Redefinition is jointly initiated.The exhibition will break people’s stereotypes of standards and question and reflect on the concept of measurement via standard visual language.Into the exhibition,the unfolded scroll is like a tape measure,you can assign different meanings to the scale,select the basic tools for measurement and the set of triangular plates,and make experimental collages.Here,your standards are redefined by yourself.Illustratio OPERATION / FLOW / INTERACTION: This work selected the basic measuring tools and the standard graphics in the triangle set for further collage so as to represent four kinds of characters.Measureme PROJECT DURATION AND LOCATION: This project was started in Dalian in November,2020 and completed in Dalian in January,2021,which was further exhibited at ACX Xinghai Art Center in December,2020. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Transparent PVC cloth, toilet paper roll paper SPECIFICATIONS / TECHNICAL PROPERTIES: Transparent PVC cloth 1300mmx1450mm Toilet paper roll paper diameter outer diameter 135mmx100mm TAGS: Rename, standard, measurement, ruler RESEARCH ABSTRACT: Therefore this research focused on the standard of beauty in the current society to study the process of facing standards,breaking the routine and realizing selfassertion and the illustration,collage and photography were selected for expression.First of all this research selected four basic graphics of the triangle set for further expression via illustrations,and then conducted free collage to form butterflies.People and work are integrated into each other in the ordinary environment for shooting. CHALLENGE: The most difficult part of this exhibition lies in how to present standards via new forms and what are carriers to present the concept of measurement.To start with the flexible ruler was thought as the carrier,but it is only a tool that can not interact with the masses well.Thus the roll paper was used to replace the flexible ruler,because roll paper is characterized by good interactivity and transmission as daily necessities,and it can be better understood by the masses via the visual design. ADDED DATE: 2021-02-23 08:57:07 TEAM MEMBERS (3) : Creative Director: Xue Jiang, Designer: Jialin Zhao and Illuetrator: Huizi Wu IMAGE CREDITS: Creator Wu Huizi，in 2021，RENAME |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: 869 School of Design PROFILE: 869 Design School is a private design education school in China. The goal is to build a world-class private design school with more than 3,000 graduates in the past 20 years. We are different from traditional education methods. The school mainly provides a platform for students, so the courses include international and domestic study tours, designing exhibitions, designing lectures, improving students' horizons and discovering their own advantages. |
| AWARD DETAILS | |
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Rename Design Exhibition by Xue Jiang is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Xue Jiang. · Click here to register inorder to view the profile and other works by Xue Jiang. |
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