Episode Brand eXperience Design by Plus X |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Episode PRIMARY FUNCTION: Brand eXperience Design INSPIRATION: Episodeis not only a living space but also a shared residential platform made with customers’ experiences and values. SK D&D develops the design by focusing on a design that can be flexibly changed and applied rather than a fixed design, on a touchpoint to express the characteristics of the brand. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Many residential space brands provide a supplier-centered brand identity. However, Episode is a user-centered design with a major difference in communication with customers. OPERATION / FLOW / INTERACTION: The design motif developed has been applied to resident cards, room numbers, etc. for customers and completed when they draw their own episode. SK D&D intends to provide a variety of new brand experiences to users through a flexible design rather than a fixed one. PROJECT DURATION AND LOCATION: The project proceeded for 4 months in Seoul, South Korea. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: 1. Brand Value Platform It defines the brand essence, “Life Storyg (story+storage),” and the core brand value, “living space, value community, and emotional platform.” 2. Visual Identity and Brand Design Element Development The square in the EPISODE logo indicates a space where diverse stories and harmonization are contained. It is developed to flexibly expand to online/off-line contacts. 3. Brand Experience Design From various communication contacts, key visual assets such as logos, colors, typefaces, and key visuals are used in the right place to provide Episode’s unique brand experiences. SPECIFICATIONS / TECHNICAL PROPERTIES: Digital Work TAGS: Share, Episode, Dwell, Story, House, Harmony, Relationship, Gathering RESEARCH ABSTRACT: SK D&D has thoroughly analyzed diverse space share services, which are currently provided to customers, conducted interviews to find ways to create synergy through customer members coming together, and considered ways to visually connect customer experience elements. CHALLENGE: Modern residential spaces are not just a resting place but a place of applying the values and tastes and, furthermore, aspects of one’s life. Through this identity design, SK D&D intends to break away from the concept of traditional residence and suggest a new dwelling place. ADDED DATE: 2021-02-23 07:00:58 TEAM MEMBERS (14) : Creative Director: Shin myungsup, Strategy Director: Choe jangsoon, BX Planner: Kook bohyun, BX Planner: Kim jisu, BX Designer: Kim hyunwoo, BX Designer: Lee yoonseong, BX Designer: Im sunghwan, BX Designer: Park jiyong, Motion Designer: Lim kwangmyung , Project Director(SK D&D): Kim dohyun, Project Manager(SK D&D): Lee chungheon, Project Manager(SK D&D): Kim jinhee, Project Manager(SK D&D): Bak areum and IMAGE CREDITS: Plus X , 2020. |
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| Visit the following page to learn more: http://www.epsd.co.kr/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: SK D&D EPISODE PROFILE: EPISODE provides the ideal residential life experience. It sets up a space where not only the basic issues of life such as security, hygiene, and noise are taken care of but personal values and preferences are nurtured as well so that individual development is realized in the midst of friendly relations with neighbors. |
| AWARD DETAILS | |
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Episode Brand Experience Design by Plus X is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Plus X . · Click here to register inorder to view the profile and other works by Plus X . |
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