Episode Brand eXperience Design by Plus X

Home > Winners > #119730


DESIGN DETAILS
DESIGN NAME:
Episode

PRIMARY FUNCTION:
Brand eXperience Design

INSPIRATION:
Episodeis not only a living space but also a shared residential platform made with customers’ experiences and values. SK D&D develops the design by focusing on a design that can be flexibly changed and applied rather than a fixed design, on a touchpoint to express the characteristics of the brand.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Many residential space brands provide a supplier-centered brand identity. However, Episode is a user-centered design with a major difference in communication with customers.

OPERATION / FLOW / INTERACTION:
The design motif developed has been applied to resident cards, room numbers, etc. for customers and completed when they draw their own episode. SK D&D intends to provide a variety of new brand experiences to users through a flexible design rather than a fixed one.

PROJECT DURATION AND LOCATION:
The project proceeded for 4 months in Seoul, South Korea.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
1. Brand Value Platform It defines the brand essence, “Life Storyg (story+storage),” and the core brand value, “living space, value community, and emotional platform.” 2. Visual Identity and Brand Design Element Development The square in the EPISODE logo indicates a space where diverse stories and harmonization are contained. It is developed to flexibly expand to online/off-line contacts. 3. Brand Experience Design From various communication contacts, key visual assets such as logos, colors, typefaces, and key visuals are used in the right place to provide Episode’s unique brand experiences.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Digital Work

TAGS:
Share, Episode, Dwell, Story, House, Harmony, Relationship, Gathering

RESEARCH ABSTRACT:
SK D&D has thoroughly analyzed diverse space share services, which are currently provided to customers, conducted interviews to find ways to create synergy through customer members coming together, and considered ways to visually connect customer experience elements.

CHALLENGE:
Modern residential spaces are not just a resting place but a place of applying the values and tastes and, furthermore, aspects of one’s life. Through this identity design, SK D&D intends to break away from the concept of traditional residence and suggest a new dwelling place.

ADDED DATE:
2021-02-23 07:00:58

TEAM MEMBERS (14) :
Creative Director: Shin myungsup, Strategy Director: Choe jangsoon, BX Planner: Kook bohyun, BX Planner: Kim jisu, BX Designer: Kim hyunwoo, BX Designer: Lee yoonseong, BX Designer: Im sunghwan, BX Designer: Park jiyong, Motion Designer: Lim kwangmyung , Project Director(SK D&D): Kim dohyun, Project Manager(SK D&D): Lee chungheon, Project Manager(SK D&D): Kim jinhee, Project Manager(SK D&D): Bak areum and

IMAGE CREDITS:
Plus X , 2020.

Visit the following page to learn more: http://www.epsd.co.kr/
CLIENT/STUDIO/BRAND DETAILS
NAME:
SK D&D EPISODE

PROFILE:
EPISODE provides the ideal residential life experience. It sets up a space where not only the basic issues of life such as security, hygiene, and noise are taken care of but personal values and preferences are nurtured as well so that individual development is realized in the midst of friendly relations with neighbors.

NOMINATION DETAILS

Episode Brand Experience Design by Plus X is a Nominee in Graphics, Illustration and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Plus X when results are announced.
AWARD DETAILS

Episode Brand Experience Design by Plus X is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.



· Press Members: Login or Register to request an exclusive interview with Plus X .

· Click here to register inorder to view the profile and other works by Plus X .
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | Testimonials | View Press-Release | Press Kit

Did you like Plus X's Graphic Design?
You will most likely enjoy other award winning graphic designs as well.
Click here to view more Award Winning Graphic Designs.


Did you like Episode Brand Experience Design? Help us create a global awareness for good graphic design worldwide. Show your support for Plus X, the creator of great graphic design by gifting them a nomination ticket so that we could promote more of their great graphic designs.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |