Save Calendar Illustration by Mengjia Li

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DESIGN DETAILS
DESIGN NAME:
Save Calendar

PRIMARY FUNCTION:
Illustration

INSPIRATION:
It is the traditional virtue of the Chinese nation to practise economy and oppose waste. However, with the development of the era of consumer economy, waste phenomena emerge one after another. Starting from saving food, this set of works reflects the hard work of farmers by showing the four seasons of the field, so as to awaken people's gratitude for food.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
By showing the changes of the four seasons in the field, combining the field scenery with the calendar modeling, exploring the Chinese fashion and charm, thus creating illustration design works with modern design flavor and national characteristics.

OPERATION / FLOW / INTERACTION:
This design takes the changes of the four seasons of the field as the breakthrough point to create a series of illustrations. The symmetrical composition with strong Chinese flavor enhances the visual impact of the picture and attracts people's aesthetic interest with high aesthetic effect.

PROJECT DURATION AND LOCATION:
In Shenyang, a major agricultural product producing province, in 2020 .

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Draw a series of illustrations and expressions by computer software. It is produced by high-level printing and manufacturing technology to show the details of beautiful and exquisite illustrations.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size:1800mm (H) x 1800mm (W), 300dpi, cmyk.

TAGS:
Economy, field, seasons change, illustration design, Chinese style

RESEARCH ABSTRACT:
Starting from the four seasons of the field, it is depicted by the expression technique of national tide style. Taking the changes of the fields in spring, summer, autumn and winter as the breakthrough point, the gifts of the fields to people are reflected through the pictures. The month and season information is added at the top of the screen to further highlight the theme of frugal calendar and remind people to cherish food.

CHALLENGE:
The difficulty lies in accurately grasping the characteristics of the four seasons in the field, combining the scenery of the four seasons with the color change, and accurately distinguishing the four seasons by color, so as to shape the modern aesthetic feeling.

ADDED DATE:
2021-02-19 14:06:26

TEAM MEMBERS (1) :
Art Director: Huo Kai, designer: Li Mengjia

IMAGE CREDITS:
Image #1 : Li Mengjia, 2020
Image #2 : Li Mengjia, 2020
Image #3 : Li Mengjia, 2020
Image #4 : Li Mengjia, 2020
Image #5 : Li Mengjia, 2020


Visit the following page to learn more: http://pan.baidu.com
CLIENT/STUDIO/BRAND DETAILS
NAME:
Northeastern University

PROFILE:
Northeast University was founded on April 26, 1923, located in Shenyang City, Liaoning Province, the central city of Northeast China. It is one of the first national "211 Project" and "985 Project" key construction universities. In September 2017, with the approval of the State Council, it entered the ranks of first-class universities.Northeast University is a multi-disciplinary university focusing on engineering, covering philosophy, economics, law, education, literature, science, engineering, management and art.

NOMINATION DETAILS

Save Calendar Illustration by Mengjia Li is a Nominee in Graphics, Illustration and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Mengjia Li is also kept secret. This information will also be available later.
AWARD DETAILS

Save Calendar Illustration by Mengjia Li is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.



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