Timing Sauce Branding by Wai Ching Chan |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Timing Sauce PRIMARY FUNCTION: Branding INSPIRATION: In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Visual, Emotion, Stimulate Appetite. Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy. The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: Hong Kong |
PRODUCTION / REALIZATION TECHNOLOGY: Label Material: PVC gloss label waterproof SPECIFICATIONS / TECHNICAL PROPERTIES: Sauces Label size: 180ml, 193mmx52mm 150ml, 190mmx42mm 120ml, 165mmx50mm TAGS: Branding, Logo Design, Packaging, Visual Identity, Food, Sauce, Color RESEARCH ABSTRACT: They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products. CHALLENGE: In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive. ADDED DATE: 2021-02-13 09:41:27 TEAM MEMBERS (1) : IMAGE CREDITS: Wai Ching Chan, 2021. |
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| Visit the following page to learn more: http://www.clorischandesign.com/portfoli |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Timing Sauce PROFILE: Timing Sauce is a start-up company in Hong Kong. The founder, Lok, was a chef from a five-star hotel a few years ago before she built her own brand to sell handmade sauce. Chicken chili sauce and Agrocybe sauce are their signature. All products are No MSG and Preservative. The vision of Timing Sauce is to promote happiness via food and hope that people can live at the moment. |
| AWARD DETAILS | |
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Timing Sauce Branding by Wai Ching Chan is Winner in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Wai Ching Chan. · Click here to register inorder to view the profile and other works by Wai Ching Chan. |
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