Three Emotions Brand Identity by Tsuyoshi Omori |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Three Emotions PRIMARY FUNCTION: Brand Identity INSPIRATION: Our challenge was to tell their noble mission to a wider audience. Their strong will not to repeat negative history is elaborately expressed here. Today, amid the prolonged Covid-19 crisis, we are seeing heartless and cruel behaviors or utterance more often. The strong message behind the logo resonates with us furthermore. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The logo and poster of a non-profit organization that aims to have Hansens sanatoriums inscribed on UNESCO's World Heritage List conveys the message that the tragic past of Hansen’s disease patients must not be forgotten. OPERATION / FLOW / INTERACTION: Posters with the logo are put up on walls at nursery schools, kindergartens and hospitals today, helping raise awareness of youngsters who will support our brighter future. To support their action, the logo and key visual can be downloaded. Such as smartphone standby display or sticker can be downloaded for free from website. PROJECT DURATION AND LOCATION: This logo was released in May 2019, updated in April 2020. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: First, we designed pictograms that illustrate three emotions - Agony, sadness, hope - that patients have experienced for years. Then we arranged the mouth parts of each pictogram into bridge-shape to show the will of serving as a mediator of tragic history for future generations. It also looks like an alphabet H, taken from the first letter of the disease. SPECIFICATIONS / TECHNICAL PROPERTIES: Poster: Width 594mm x Height 841mm TAGS: leprosy, non-profit organization, Hansen Disease Sanatoria, Hansen Disease, Logo RESEARCH ABSTRACT: The bridge design was inspired by the actual Oku-Nagashima Bridge. It opened in 1988 on the Nagashima Island where two sanatoriums are located, as the result of efforts and struggles by sanatorium residents. Dubbed as Human Recovery Bridge, it has been a symbol of the residents fight against discrimination and prejudice. Now that their average age is over 85, we need to act for them. CHALLENGE: To reach a wider audience regardless of nationality or generation, we have struggled to design a straightforward, catchy and intuitive logo as much as possible. Successfully, the logo has profound implications, and posters that tell those stories are put up on walls at nursery schools, kindergartens and hospitals today. The logo also appears in the text for history class at local schools. ADDED DATE: 2021-02-09 01:09:58 TEAM MEMBERS (3) : Arte Director and Designer: Tsuyoshi Omori, Photographer: Hikaru Kodani and Translator: Yukiko Nishikawa IMAGE CREDITS: Image＃1:Photographer Hikaru Kodani, 2020. Image＃2:Photographer Hikaru Kodani, 2020. Image＃3:Photographer Hikaru Kodani, 2020. PATENTS/COPYRIGHTS: Copyrights belong to NPO Hansens Disease Sanatoria World Heritage Promotion Council, 2019. |
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| Visit the following page to learn more: http://www.hansen-wh.jp// | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: NPO Hansen's Disease Sanatoria World Heritage Promotion Council PROFILE: The secretariat of the Leprosy Sanatorium World Heritage Registration Promotion Council is a specified non-profit organization (NPO) that aims to register the buildings existing in the Hansen's disease sanatorium as UNESCO World Cultural Heritage. |
| AWARD DETAILS | |
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Three Emotions Brand Identity by Tsuyoshi Omori is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Tsuyoshi Omori. · Click here to register inorder to view the profile and other works by Tsuyoshi Omori. |
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