Moneta Brand Identity by Kyle Mani

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DESIGN DETAILS
DESIGN NAME:
Moneta

PRIMARY FUNCTION:
Brand Identity

INSPIRATION:
We made it our purpose to highlight the technologies used by Moneta in the brand mark. The design gracefully overcame the challenge of balancing the brand's Geopositioning characteristics and data type visuals. Moneta's brand identity now clearly leads its highly technical audience to the world's most dynamic Geopositioning technology.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
OWDT was hired to design a flexible identity system that was dynamic and technically inclusive. The project also encompassed brand strategy, positioning, messaging, and digital design. OWDT planned and developed a complete brand architecture and supporting assets.

OPERATION / FLOW / INTERACTION:
Moneta's brand identity leads the technical audience to Geopositioning technology.

PROJECT DURATION AND LOCATION:
6 months, Houston, Texas, USA

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
There is a patented process used by Moneta resulting in high-resolution geopositioning. Our technology has helped a multitude of organizations; from asset tracking for heavy industries to contact tracing to fight internal epidemics. The technology uses 3 data sets collected from 3 sources to accurately Geoposition the user, Bluthouth, Triangular Geolocation technology, and Geohashing. Combining the above with Geofencing, we can always eliminate bad data as well as bad actors to provide high-res geopositioning data.

SPECIFICATIONS / TECHNICAL PROPERTIES:
This is a mobile application in addition to a web application component. There is no dimension or packaging specification associated with this product.

TAGS:
branding, web design, identity design, logo design

RESEARCH ABSTRACT:
Most geopositioning products only use one aspect of geopositioning of the device in order to determine the location of the device. While this system works to a certain degree, it lacs the accuracy that is needed in a certain context such as contact tracing where the distance has to be calculated to a few meters. By combining various radio signal data collection and proper calculation algorithms, we were able to resolve one of the most difficult geopositioning challenges of our time.

CHALLENGE:
In order to tackle the creative changes for the branding process, we needed to establish a dynamic structure for the brandmark that can showcase a simple and yet connected design to the concept. We used M as the hallmark for the brand and as the brandmark and used the various technologies used in the application to shape the letter M. Then we animated and created a rotational structure for the M to pass along the message.

ADDED DATE:
2021-02-08 19:35:17

TEAM MEMBERS (1) :
OWDT as an organization has been responsible for the development of this product.

IMAGE CREDITS:
Patent Pending

PATENTS/COPYRIGHTS:
Patent Pending

Visit the following page to learn more: https://owdt.com/moneta/
CLIENT/STUDIO/BRAND DETAILS
NAME:
Moneta Intel

PROFILE:
Moneta uses a combination of patented Geohashing technologies with a dynamic Bluetooth mesh to obtain highly accurate data sets regarding the location and movement of mobile devices in buildings. Moneta utilizes a patented geo-location software engine, anchored by a patent-pending dynamic Bluetooth mesh and geohash to pinpoint the location of a mobile device within a three-foot margin of error. This technology can be integrated with existing mobile applications or introduced as part of a new app with targeted value propositions to uncover real-time insights into user behavior.

NOMINATION DETAILS

Moneta Brand Identity by Kyle Mani is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Moneta Brand Identity by Kyle Mani is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.



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