Toothpaste Packaging by Kazuo Fukushima

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DESIGN DETAILS
DESIGN NAME:
Toothpaste

PRIMARY FUNCTION:
Packaging

INSPIRATION:
In recent years, an increasing number of consumers are interested in periodontal disease in China. However, it is not well known that care from a young age can prevent periodontal disease. This time has created an oral care brand series for young consumers, which can be the first step in periodontal disease prevention. The brand mark combines two toothbrushes in the shape of a cross to simply design the insurance oral products. The Toothpaste is a unique combination of natural ingredients and amino acids found. This formulation is technically patented.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Zettoc is No.1 brand in the Japanese oral care original equipment manufacturer market, provides high-qualified products with technology in Japan over 60 years. To enter the Chinese market, Zettoc developed a periodontal disease care product series for the Chinese, attract them to accept oral products with high technology made in Japan.

OPERATION / FLOW / INTERACTION:
First, analyze the market and understand the current situation. Next, target analysis to verify what kind of design consumers will like. Third, the brand analysis compares with competitors. Fourth, develop creative ideas. Fifth, original design. Sixth, sample check, color check, etc. Finally, check the finished product.

PROJECT DURATION AND LOCATION:
The project started in August 2020 and finished in January 2021 in Shanghai.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Paper box: matte paper Surface, Paste Tube: matte plastic Surface

SPECIFICATIONS / TECHNICAL PROPERTIES:
Paper box: Width 43mm x Depth 35mm x Height 167mm, Paste Tube: Width 30mm x Depth 30mm x Height 155mm

TAGS:
Toothpaste, Oral care, China, Japan, nature, technology, Medicinal

RESEARCH ABSTRACT:
Analysis of luxury supermarkets where products are sold. Competitive analysis for internet sales. Analysis for targets in the market. Package analysis for the Japanese market.

CHALLENGE:
The design that the target audience is happy to put the product on their washbasin. Express with abstract illustrations according to the three tastes. Devise tubes and boxes so that the illustrations can be seen connected.

ADDED DATE:
2021-02-01 06:06:44

TEAM MEMBERS (3) :
Creative Director: Kazuo Fukushima, Designer: Haruka Takeuchi and Project Management: Xu Xuehua

IMAGE CREDITS:
Photographer: Zhu Jie

PATENTS/COPYRIGHTS:
Nippon Zettoc co.,ltd.

Visit the following page to learn more: https://www.zettoc.co.jp
CLIENT/STUDIO/BRAND DETAILS
NAME:
Nippon Zettoc co.,ltd.

PROFILE:
Establishment February 12, 1954 With "Being healthy is the basis for a bright and happy day" in mind. R & D and manufacture and sale of medicines, quasi-drugs, cosmetics, medical devices, and daily goods (oral care products, skincare products, hair care products, etc.)

NOMINATION DETAILS

Toothpaste Packaging by Kazuo Fukushima is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Kazuo Fukushima is also kept secret. This information will also be available later.
AWARD DETAILS

Toothpaste Packaging by Kazuo Fukushima is Winner in Packaging Design Category, 2020 - 2021.



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