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Toothpaste Packaging by Kazuo Fukushima |
Home > Winners > Design #117108 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
KF: To combine nature and science in a visually appealing way that resonates with young consumers and communicates periodontal care benefits.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
KF: Our focus was to create a design that looks stylish on bathroom shelves while clearly conveying the product's advanced technology and natural ingredients.
FS: What are your future plans for this award winning design?
KF: We plan to further promote this design as a benchmark for expanding into other international markets.
FS: How long did it take you to design this particular concept?
KF: Approximately six months, from market analysis to final design production.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
KF: The design was commissioned by Nippon Zettoc as part of their strategy to enter the Chinese market.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
KF: The design is being produced and marketed by Nippon Zettoc.
FS: What made you design this particular type of work?
KF: The need to create a product that appeals to young consumers while representing Japanese quality and innovation.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
KF: We were inspired by modern Japanese packaging aesthetics and trends in luxury supermarket products.
FS: Who is the target customer for his design?
KF: Young, health-conscious Chinese consumers looking for high-quality oral care products.
FS: What sets this design apart from other similar or resembling concepts?
KF: The seamless integration of abstract natural illustrations with a scientific, high-tech feel, as well as the patented formula it represents.
FS: How did you come up with the name for this design? What does it mean?
KF: The name "MD’CIAL" reflects the medical and scientific quality of the product, aligned with its oral health focus.
FS: Which design tools did you use when you were working on this project?
KF: Adobe Illustrator and Photoshop were the primary tools used for creating the illustrations and layouts.
FS: What is the most unique aspect of your design?
KF: The harmonious blend of nature and technology, visually represented through the packaging's divided yet cohesive design.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
KF: The project involved collaboration with the client’s R&D team and packaging production experts.
FS: What is the role of technology in this particular design?
KF: The design highlights a patented formulation, which reflects the advanced technology used in the product.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
KF: Yes, market research, target audience analysis, and competitor studies in both Japanese and Chinese markets influenced the design.
FS: What are some of the challenges you faced during the design/realization of your concept?
KF: Balancing aesthetics and functionality while ensuring the illustrations and branding worked seamlessly across different packaging formats.
FS: How did you decide to submit your design to an international design competition?
KF: The unique concept and market potential of this design made it a strong candidate for international recognition.
FS: What did you learn or how did you improve yourself during the designing of this work?
KF: The project reinforced the importance of integrating consumer insights with visual storytelling to create impactful designs.
FS: Any other things you would like to cover that have not been covered in these questions?
KF: This project reflects the collaborative spirit of combining creative design with technical innovation, demonstrating the potential of Japanese brands in new markets.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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