Club Hotel Avignon Visual Identity by Arome Agency

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DESIGN DETAILS
DESIGN NAME:
Club Hotel Avignon

PRIMARY FUNCTION:
Visual Identity

INSPIRATION:
The inspiration comes from the unique architecture of the Pont of Avignon. Arome worked around this strong symbolism as a working point of the creation.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Arome worked on the visual identity of the Club Hotelier of Avignon by taking inspiration from the world famous Pont of Avignon. The agency Arome worked on the typography of the logo to associate it with the bridge and make it a unique and original graphic game. The use of the color green demonstrates the ecological implication of the club concerning its ecological impact.

OPERATION / FLOW / INTERACTION:
The bridge of Avignon is known the world over. Working on such a strong symbol to represent the avignon hotels was a real challenge for the team.

PROJECT DURATION AND LOCATION:
The project started in March 2020 in Avignon and finished in May 2020.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The letterhead and business cards were printed on 100% recycled paper to take into account the ecological issues of our planet and the printing of documents.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Letterhead : A4 vertical Business cards : 85mm x 55 mm

TAGS:
avignon

RESEARCH ABSTRACT:
The architecture of the bridge of Avignon is very special. The bridge is broken but it stays created an exceptional historical monument and symbolic of the city of the popes.

CHALLENGE:
The creative challenge was to associate the symbolism of the bridge with the typography of the logo.

ADDED DATE:
2021-01-29 10:51:15

TEAM MEMBERS (2) :
- Art Director : Delphine Goyon and - Director : Remi Vicente

IMAGE CREDITS:
All pictures : Arome

Visit the following page to learn more: https://www.arome.fr/actualite/club-hotelier- davignon/
CLIENT/STUDIO/BRAND DETAILS
NAME:
Club Hotelier d'Avignon

PROFILE:
The mission of the Hotel Club is to offer a hotel or restaurant in Avignon city center and surroundings. The city of the popes in the heart of Provence is full of pleasant little corners and atypical places in its historic center for an exotic stay!

NOMINATION DETAILS

Club Hotel Avignon Visual Identity by Arome Agency is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Club Hotel Avignon Visual Identity by Arome Agency is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.



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