Lunema Specimen Typeface Book by Paul Robb

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DESIGN DETAILS
DESIGN NAME:
Lunema Specimen

PRIMARY FUNCTION:
Typeface Book

INSPIRATION:
The design was inspired by 1900 century san serif typeface used in telephone books. The design uses modern and generous stylish glyph forms allowing the font to be used both in smaller point sizes and at large point sizes to create an original branding typeface.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Lunema is a highly stylized contemporary neo-grotesque sans serif typeface with strong geometric contrasts. The font to be highly legible in smaller point sizes due to the distinct deep ink traps. All 10 weights have an extended Latin glyph set with alternatives and ligatures.

OPERATION / FLOW / INTERACTION:
The commercial font is used primarily by branding and communications design

PROJECT DURATION AND LOCATION:
The project began in July 2020 with the commercial license released by Monotype in December 2020

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Typeface realized in Glyphs

SPECIFICATIONS / TECHNICAL PROPERTIES:
The font is produced in 10 weights and styles

TAGS:
Type design, font

RESEARCH ABSTRACT:
We studied early and late 1900 century san serif fonts, used in high volume printing runs where a problem of legibility was defined by the print process.

CHALLENGE:
The challenge was to create a stylish modern font with sweeping forms that were and covered problems when used in smaller point sizes but create distinctive stylish forms.

ADDED DATE:
2021-01-26 11:26:37

TEAM MEMBERS (3) :
Paul Robb, Moira Bartoloni and Federica Simone

IMAGE CREDITS:
@ Salt & pepper Studio / Paul Henry Robb

CLIENT/STUDIO/BRAND DETAILS
NAME:
Salt & Pepper

PROFILE:
Salt & Pepper is a contemporary graphic design studio focused on transforming brands and businesses. Expressiveness and authenticity are the basis of their work, which is completed with a balanced fusion between creative design and technology. They create experiences that capture and expand the communicative perception of our customers supporting them in an expressive way in the relationship with their audience.

NOMINATION DETAILS

Lunema Specimen Typeface Book by Paul Robb is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Lunema Specimen Typeface Book by Paul Robb is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.



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