Andmarq Corporate Identity Development by Plus X |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Andmarq PRIMARY FUNCTION: Corporate Identity Development INSPIRATION: Andmarq is a brand that finds potential artists, maximizes their talents with a systematic system, and actively supports them to create an environment where artists shine. In addition, it is a brand that upholds a “healthy balance” between the management and the artists. ANDMARQ’s brand identity expresses the progress of growing together through a win-win partnership between the company and their artists in the same league as a motif. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Andmarq is a delicate and thoughtful brand that helps artists grow by understanding and respecting them. Its logo is expressed in a unique and refined Serif to deliver its creative perspective and personality. The shape where AND and MARQ are placed at the center side by side shows a balanced win-win partnership. Meanwhile, the blank between And and Marq indicates the progress of finding potential artists, performing integrated managing, and realizing mutual growth between the company and the artists. OPERATION / FLOW / INTERACTION: The actor profiles of traditional Korean management agencies are edited through photoshopography. Andmarq provides guides on hair and makeup, photographing positions and outfits, and accessories, allowing actors to give off their charm. In addition, with its essential and neutral styling that highlights artists’ features and emotions, it brings out the presence of Andmarq actors. PROJECT DURATION AND LOCATION: The project proceeded for 4 months in Seoul, South Korea. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: 1. Brand Value Platform Andmarq’s core values are Sensible & Genuine, Reliable & Equivalence, and Sustainable & Variety. 2. Visual Identity and Brand Design Element Development ANDMARQ’s brand identity expresses the progress of growing together through a win-win partnership between the company and the artists in the same league as a motif. 3. Brand Experience Design From various communication contacts, key visual assets such as logos, colors, typefaces, and key visuals are used to provide ANDMARQ’s unique brand experiences. SPECIFICATIONS / TECHNICAL PROPERTIES: Artist Profile The images of artist profiles use the cinema graph technique. Giving vitality to still photos vividly delivers the original personality and essential aspects of the artists. e.g., eye blinking in a static position, breathing, hair blowing in the wind, etc. Package ANDMARQ’s business cards and envelopes are made of red colored papers, and its logo and information are printed with a white foil press for a sophisticated and luxurious look. TAGS: Advanced, Last Detail, Balanced, Neutral, Essential, Refined, Orange, CI RESEARCH ABSTRACT: Andmarq found ways to have differentiating points by conducting surveys of competitors in the same industry. Each management agency does not have a clear identity, and the agency’s value is identified with the fame of actors, so contracts with top actors significantly affect the value of agencies. Thus, branding does not take precedence over other factors in the management industry. Under these situations, ANDMARQ intends to create a new niche in the Korean management market by building its firm brand identity with its own clear voice. CHALLENGE: Andmarq's customers are not just actors but various artists who perform creative activities, interested parties in the industry, and people who finally consume content. With its core value of “continuously and reliably securing creative environments and providing diverse contents with sharp discernment, sincerity, and balanced system,” ANDMARQ considers all targets through the principle of expressing the Advanced and Last Detail, Balanced and Neutral, Essential and Refined Design, and deliberately thinks over all things while building its own identity. ADDED DATE: 2021-01-15 07:10:04 TEAM MEMBERS (16) : Creative Director: Myungsup Shin, Creative Director: Sabum Byun, BX Director: Tyodi Hyojin Lee , BX Team Leader: June Bohyun Kook , BX Designer: Sungeun Lee, BX Designer: Sieun Baek, BX Designer: Kwangmyung Lim, BX Designer: Hwan Kim, DX Director: Kihyun Kim , DX Developer: Faris Kassim, DX Developer: Minji Kwon, UI Designer: Sukyeong Park, PX Photographer: Keunhee Cha, Art Director(Cosmic Ray): Sungman Lee, Art Director(Cosmic Ray): Taehyun Im and Motion Designer(Cosmic Ray): Sangeun Song IMAGE CREDITS: Plus X PATENTS/COPYRIGHTS: Copyrights belong to Plus X Co. |
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| Visit the following page to learn more: http://andmarq.com/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: ANDMARQ PROFILE: Started by people pursuing the trend of changes in the business, ANDMARQ is an agency specializing in managing actors. ANDMARQ has proceeded with this project to realize its vision of establishing a reasonable structure where there is mutual respect between actors and agency to break the existing system and behaviors of the industry. |
| AWARD DETAILS | |
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Andmarq Corporate Identity Development by Plus X is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Plus X. · Click here to register inorder to view the profile and other works by Plus X. |
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