Meet Rebrand Branding by Mengchao Wu, Hao Li and Sijia Zhang

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DESIGN DETAILS
DESIGN NAME:
Meet Rebrand

PRIMARY FUNCTION:
Branding

INSPIRATION:
The shapes of meats on the grill naturally present geometries, beef tongue as circle, pork neck as rounded rectangle, and beef rolls as cylinder. This idea leads us to the milestone of our concept, connecting different meats, seafoods and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch. We also take advantage of the most basic graphical element - grid, to represent grills, which is unexpected but also reasonable.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Meet is a Korean barbecue restaurant targeting young people. Our commission is to create an art direction and visual identity to express the vivid brand image and promote the various meats.

OPERATION / FLOW / INTERACTION:
This project started with a conversation with the client. Through the conversation, we find out the ethos of the brand. Through further conversation and research, we gathered more information about the tone and language of Meet. Base on that, we developed the look and feel for Meet. Then, we apply this visual language to applications around this brand.

PROJECT DURATION AND LOCATION:
3 mouths Executed in NYC and shanghai

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Adobe suite, Video Production, Printing, Package Design

SPECIFICATIONS / TECHNICAL PROPERTIES:
Business card: 88.9mm by 50.8mm Punch card: 20mm by 260mm Menu:215.9mm by 289.56mm; 107.95mm by 289.56nn Various sticker sizes

TAGS:
Branding, Graphic Design, Visual Identity, BBQ, Food

RESEARCH ABSTRACT:
Our research included 3 parts 1. Communications with the client. 2. Feeling research. we ate a lot of bbq(lol) to immerse ourselves in the emotion which bbq can directly convey. Moodboard is the result of this part. in the moodboard. 3. visual research.

CHALLENGE:
How to turn the strong emotional/physical feeling we get from bbq into a consistent but flexible visual language.

ADDED DATE:
2021-01-10 01:51:08

TEAM MEMBERS (3) :
Mengchao Wu, Hao Li and Sijia Zhang

IMAGE CREDITS:
Art Direction: Formoj
Graphic Design: Mengchao Wu & Hao Li & Sijia Zhang
Animation: Hao Li

CLIENT/STUDIO/BRAND DETAILS
NAME:
Meet

PROFILE:
Meet is a Korean barbecue restaurant targeting young people. They have extremely high standards for the ingredients they serve. The finest beef, pork, various seafood, and various vegetarian dishes are selected and cooked on site so that customers can experience the exquisite flavor of each ingredient. They appointed us to design their art direction and visual identity to express a vivid brand image and promote various meats.

NOMINATION DETAILS

Meet Rebrand Branding by Mengchao Wu, Hao Li and Sijia Zhang is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Meet Rebrand Branding by Mengchao Wu, Hao Li and Sijia Zhang is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.



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