DESIGN NAME: C-MAX Branding Identity
PRIMARY FUNCTION: Visual Upgrade
INSPIRATION: People's impression of programmers remains in residence,rigorous , poor communication. However, Most of the C-MAX teams are young and creative ,the post-90/95s generation . C-MAX want to change the stereotype of technology companies between brands and industry.
The logo design is inspired by the international code. Code is a universal language without borders. Creative execution is the combination of code symbol elements "< >", "-", "→"and CMAX fonts.C-MAX company hopes to creat a colorful world with high technology by the new logo.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: The black of logo represents preciseness, and the colorful auxiliary color means to create a colorful world with high technology.
OPERATION / FLOW / INTERACTION: Logo design inspiration from the code commonly used symbols,representing calculation; "<>",means calculation. "-",means moving data with arrow fonts represent a series of tasks performed by order.
PROJECT DURATION AND LOCATION: Guangzhou,Guangdong Province,China,January 1,2020
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: Logo and auxiliary graphics are used in many work scenes,such as business card,work card,notebook,canvas bag and so on.Process involves four-color printing,UV glazing.
SPECIFICATIONS / TECHNICAL PROPERTIES: Note book:180mmx130mm; Canvas bag:320mmx390mm
TAGS: Brand visual upgrade, Cloud computing, big data, code, Visual Communication Design,
RESEARCH ABSTRACT: Most of the C-MAX teams are young and creative,the post-90/95s generation.This company wants to change the stereotype of technology companies between brands and industry.Therefore the logo is designed to black and white,and auxiliary graphics is colorful,C-MAX hopes to use high technology to calculate a colorful world.
CHALLENGE: Looking for representative symbols and languages of computing classes.
ADDED DATE: 2020-12-22 03:28:31
TEAM MEMBERS (3) : Fengnan Lin , Yingqiang Zhang and Liqing Xian
IMAGE CREDITS: Image #1: Designer Fengnan Lin,2020.
Video #1: Creator Yingqiang Zhang, Liqing Xian,2020.
PATENTS/COPYRIGHTS: Copyrights belong to Fengnan Lin, 2020.
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