RYC Brand Identity Visual Upgrade by Fengnan Lin

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DESIGN DETAILS
DESIGN NAME:
RYC Brand Identity

PRIMARY FUNCTION:
Visual Upgrade

INSPIRATION:
Guangzhou Ruoyuchen Technology Co., Ltd. is a well-known listed e-commerce company in China, which is a communicator between 30,000,000+ Chinese families and 70+ global quality brands. The inspiration of the new logo comes from People, Communication and Globalization. There are many different literal languages around the world and punctuation marks are the unified language. Using basic punctuation marks: exclamation point, comma, period plus initial "R", and industry attribute "shopping cart", the three are combined, and a new LOGO graphic is born.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.Exclamation point: for expertise, comma: for perseverance, full stop: for perfection, and also for new beginning and new pursuit.

OPERATION / FLOW / INTERACTION:
The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.

PROJECT DURATION AND LOCATION:
Guangzhou,Guangdong Province,China,January 1th,2020

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag ,etc. The process involves foil silver , screen printing.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Business card 54mmx90mm Badge 54mmx85mm Pakag 260mmx330mmnote Brochure 255mmx197mm Canvas bag 320mmx390mm

TAGS:
Responsible, Young, Creative, Brand, Corporate Identity

RESEARCH ABSTRACT:
Ruoyuchen's 10th anniversary, brand vision upgrade

CHALLENGE:
Find a suitable design language to reflect industry attributes and corporate culture.

ADDED DATE:
2020-12-14 09:36:41

TEAM MEMBERS (7) :
Fengnan Lin, Xiulin Chen, Jingxia Huang, Liqing Xian, Ziyang Zhuang, Yingqiang Zhang and Liqiong Yang

IMAGE CREDITS:
Image #1: Designer Fengnan Lin,2019.



PATENTS/COPYRIGHTS:
Guangzhou Ruoyuchen Technology Co., Ltd.

Visit the following page to learn more: http://bit.ly/3nVMxJf
CLIENT/STUDIO/BRAND DETAILS
NAME:
RYC

PROFILE:
Guangzhou Ruoyuchen Technology Co., Ltd. is a well-known ecommerce company in China, which links every Chinese family for high-quality brands. The inspiration of the new logo comes from globalization. Punctuation marks are the unified language of dialogue in the world. Using the basic punctuation marks:exclamation mark, comma, period + initial letter "R" + industry attribute"shopping cart", the new logo graphics came into being. Exclamation point: for professional, comma: for perseverance, full stop: for perfection, and also for new beginning and new pursuit.

NOMINATION DETAILS

Ryc Brand Identity Visual Upgrade by Fengnan Lin is a Nominee in Graphics, Illustration and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Fengnan Lin is also kept secret. This information will also be available later.
AWARD DETAILS

Ryc Brand Identity Visual Upgrade by Fengnan Lin is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.



· Press Members: Login or Register to request an exclusive interview with Fengnan Lin.

· Click here to view the profile and other works by Fengnan Lin.
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