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The Devil's Keep Ultra Rare Single Malt Irish Whiskey by Tiago Russo |
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| DESIGN DETAILS |
DESIGN NAME:
The Devil's Keep
PRIMARY FUNCTION:
Ultra Rare Single Malt Irish Whiskey
INSPIRATION:
The Devil’s Keep is a unique single malt. An alchemy of water, wood, mastery and time, to create the finest whiskey that Ireland has ever made.
The rarest of whiskeys. A moment in time that can never be recreated. Unparalleled. Irreplaceable. Sublime. Enchantment is woven into every detail of its creation. Spirit that sees the age-old secrets of Ireland’s whiskey masters re-imagined in the vision of a new breed of craftsmen.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Designed by Tiago Russo, The Devil’s Keep Experience Box has been created with the most luxurious attention to every single detail, embodied by a dark stained oak finish and brass detailing. It all starts with the strong minimalist visuals on the outside, where a thin gold trim leads to the two opposite angled and recessed handles that are locked in position by an ancient Japanese lock with a dedicated key stored at the back.
Only by unleashing the experience box from its ancient lock, you will be able to immerse into the contents inside, where dark burgundy leather walls hold the tasting accessories, crucial to experiencing the Devil’s in full.
Bespoke glasses, a custom numbered whiskey certificate and a rich booklet that tells the entirety of The Devil’s Keep story are housed in each door, leaving the centre stage to holding the vessel secure. Behind the bottle, one will find all the bespoke accessories specifically designed for this product that make it, truly, a unique and luxurious whiskey experience: a gold pipette, obsidian whiskey stones, water carafe from the same Antrim source, a measure of the barley used to make the whiskey and a pioneering whiskey and distilling essence, The Angel's Share, an atomizer encapsulated in a bespoke vessel and natural wooden lid.
Not only the experience box has an ancient lock to keep the devil inside, but the bottle itself is also chained to the walls of the experience box, so that only its rightful proprietor can truly unleash the devil.
OPERATION / FLOW / INTERACTION:
Drinking rare whiskey should be an experience, whether in the privacy of your home or the theatre of a Michelin starred restaurant.
A fine mist of the angels' share scents the air like cologne, with aged oak and vanilla, to transport you to The Devil’s Keep’s birthplace and its home of decades.
Whiskey poured decadently, with the sound of obsidian on glass. Whether you prefer your whiskey chilled or not, we would suggest that The Devil’s Keep is first enjoyed at room temperature.
A taste of barley to celebrate the earth. The same malted barley used to create The Devil’s Keep. A few drops of purest water using the golden pipette to release micelles within
the whiskey and unleash intoxicating flavours.
Now, and only now, are you ready to raise the Devil and experience one of the finest whiskies ever to come from Ireland’s shores.
PROJECT DURATION AND LOCATION:
Product and Packaging developed since May 2019 for over a year until every single detail of both accessories and the whiskey maturation itself reached the ultimate level of quality.
FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
Woodwork, metalwork and upholstery techniques. Main box in dark stained smoked oak, with brass trims and a framed burgundy suede cladding around the walls.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Experience Box Dimensions: 360mm L x 215mm W x 350mm H.
Exterior Transit Box (in similar materials, with heavy duty brass locks and handles): 420mm L x 275mm W x 417mm H.
TAGS:
Whisky, Whiskey, Packaging, Luxury, Tasting, Experience, Bottle, Box
RESEARCH ABSTRACT:
The brief was simple: “to create the best and most luxurious whiskey that Ireland has ever seen.”
It was a blank canvas, with the highest of stakes, which is something that you don’t see very often from a brand – to really immerse onto design as way to truly develop and elevate a product, and to have the time and the mindset that every single detail needs to be ironed out to perfection, and only released when such notion is achieved.
When creating something of this calibre, the paradigm of packaging design and luxury design needs to shift, it needs to elevate, and it was my goal to bring, through a sensorial journey, not only just an appealing product to look at and to taste, but an immersive experience that reach all of its user’s senses, that tells the story and the magnitude of this whiskey without any words needed.
Every material, every detail, had to be singularly present: the dark oak throughout, setting the mood and the absorption of colour, the geometric gold details that strike the eyesight light a bolt, bringing light to the immense darkness of the wood textures, culminating inside with a rich, dark burgundy theme that helps to refract the natural colours of the whiskey.
Each component inside tells a story, and at the same time, interacts with the user in order to provide an intense whiskey tasting experience. Scent, colour, flavour, texture, sound. The Devil’s Keep design combines all of them into an intuitive experience, not just to taste, but to truly feel all the passion and dedication put into creating this ultra-rare, luxurious, collectible whiskey.
CHALLENGE:
The biggest challenge was to create a truly unique product and with it an extraordinary event of not only whiskey tasting, but to interact with an exclusive product, providing the ultimate sensorial experience.
ADDED DATE:
2020-09-29 11:21:23
TEAM MEMBERS (1) :
IMAGE CREDITS:
Tiago Russo, 2020.
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| Visit the following page to learn more: https://www.craftirishwhiskey.com/ |
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
The Craft Irish Whiskey Co.
PROFILE:
Craft Irish Whiskey Co. (CIWC) was founded with a clear intention to exploit the rapid evolution of the global Irish whiskey market by creating a range of premium and ultra-premium Irish whiskies. The dramatic growth of the Irish whiskey market over the last twenty years has led to consumer reappraisal of the category, leaving the premium end under-served.
Similarly, traditional whiskey companies have not seized modern marketing techniques despite the rapid penetration of brown spirits amongst the 25-45 year-old category. CIWC aims to meet this market need, offering high-quality whiskeys sold as rare and collectible releases.
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| COMMENTS |
| Giulia Esposito |
Comment #12690 on December 27, 2022, 10:07 am |
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I am truly in awe of the packaging design for "The Devil's Keep". It is a work of art that captures the ultra rare single malt Irish whiskey in a unique and captivating way. The attention to detail in this packaging design is remarkable and it is sure to be remembered by all who behold it. It is an absolute honor to see this design recognized with such a prestigious award and I can only imagine the skill and dedication that went into creating it. Congratulations to Tiago Russo for this amazing achievement!
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| Victoria Hill |
Comment #34406 on January 3, 2023, 11:01 am |
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The Devil's Keep by Tiago Russo is a truly remarkable work! This ultra-rare single malt Irish whiskey is presented in a luxurious experience box that is designed with meticulous attention to every single detail - from the dark stained oak finish and brass detailing to the bespoke glasses, custom numbered whiskey certificate, rich booklet and pioneering whiskey and distilling essence. It is an enchanting experience that truly immerses all of the user's senses and tells the story of the whiskey without any words needed. It is an incredible achievement that truly demonstrates the passion and dedication that went into creating this unique and luxurious product.
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| Valentina Rossi |
Comment #38264 on January 3, 2023, 12:19 pm |
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This exceptional work is an example of great design and craftsmanship, creating an exquisite and unique experience with every single detail thoughtfully considered. It is truly a remarkable work, offering an unforgettable and luxurious whiskey experience.
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| Thomas Anderson |
Comment #38338 on January 3, 2023, 12:20 pm |
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This work of art is truly remarkable! It is a testament to the power of design that a product can be so beautifully crafted and presented. Every detail of The Devil's Keep Experience Box has been meticulously thought out and crafted, from the minimalist visuals and thin gold trim, to the two opposite angled and recessed handles that are locked in position by an ancient Japanese lock, and all the bespoke accessories and luxurious materials like dark stained oak, brass and burgundy leather that make it such an incredible experience. Not only that, but the attention to detail in the whiskey itself is absolutely astounding, with the age-old secrets of Ireland's whiskey masters re-imagined in the vision of a new breed of craftsmen. It is no surprise that this work won the A' Design Award and is a testament to the creativity and craftsmanship of Tiago Russo.
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| Patricia Miller |
Comment #43243 on January 3, 2023, 2:12 pm |
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This award-winning work is a truly unique and luxurious experience, combining an exquisite sensorial journey with an intuitive whiskey tasting experience.
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| Paul Williams |
Comment #58085 on January 3, 2023, 9:10 pm |
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The Devil's Keep by Tiago Russo is a masterpiece of packaging design. It is a work of art that combines the highest quality materials with exquisite details, creating an immersive and unforgettable experience. The minimalist visuals and gold trim of the box give way to an ancient Japanese lock and dedicated key, promising a unique journey. Once opened, the box reveals rich burgundy leather walls that hold custom glasses, a whiskey certificate, and a booklet that tells the story of the whiskey. Behind the bottle, bespoke accessories including a gold pipette, obsidian whiskey stones, and a pioneering whiskey and distilling essence further enhance the experience. Even the bottle itself is chained to the walls of the box, making the whole experience truly special and luxurious. Tiago Russo has achieved the impossible with The Devil's Keep, creating a product that is a pinnacle of design and craftsmanship.
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| Paul Phillips |
Comment #67921 on January 4, 2023, 1:42 am |
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This truly stunning design for a whiskey experience box is awe-inspiring! From the minimalist visuals on the outside to the luxurious details on the inside, the attention to detail is evident in every aspect of the box. The strong oak finish and brass detailing are perfect for creating a sense of luxury and mystery. The ancient Japanese lock and key adds a feeling of exclusivity, as if you are unlocking something special. Inside, the dark burgundy leather walls and bespoke accessories create a truly unique and luxurious experience. The gold pipette, obsidian whiskey stones, water carafe, measure of barley, and pioneering whiskey and distillation essence all work together to make this one of the most exceptional whiskey experiences. The bottle is also chained to the walls, adding to the sense of mystery and exclusivity. This is a remarkable design that deserves to be celebrated!
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| Elena Petrenko |
Comment #71365 on January 4, 2023, 3:21 am |
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This award-winning work is a luxurious and immersive experience that combines sensorial elements to create an unparalleled whiskey tasting experience.
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| Adam Harris |
Comment #78325 on January 4, 2023, 6:48 am |
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This award-winning work is a true masterpiece! It is clear to see the immense dedication and passion that has gone into creating this ultra-rare, luxurious, collectible whiskey. The design combines a range of senses to provide an immersive experience, from the minimalist visuals and brass detailing on the outside to the bespoke accessories and dark burgundy leather walls inside. I'm in awe of the attention to detail - from the ancient Japanese lock and dedicated key to the gold trim and recessed handles. It is clear that this design is more than just a product - it is a unique and unforgettable experience.
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| Hien Nguyen |
Comment #80209 on January 4, 2023, 7:54 am |
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I am in awe of Tiago Russo's award-winning work, "The Devil's Keep". His bold design and creative packaging of an ultra rare single malt Irish whiskey truly stands out. It is a remarkable accomplishment and a testament to his skill and talent.
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| Chloe Turner |
Comment #85911 on January 4, 2023, 12:18 pm |
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This is a truly captivating packaging design - it brings the old-world charm and craftsmanship of Irish whiskey to life. The attention to detail is astounding and the imagery is simply sublime. It speaks of the artistry and skill that goes into creating the perfect single malt whiskey, and it does so in a way that is both timeless and modern. The Devil’s Keep is a work of art that is sure to be appreciated for generations to come.
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| Mark Allen |
Comment #87766 on January 4, 2023, 1:58 pm |
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This award-winning work is an exquisite example of packaging design that combines both luxury and practicality. It is a truly unique product that provides an immersive experience for its users and tells the story of the whiskey without any words. The attention to detail is remarkable, from the dark stained oak finish and brass detailing to the bespoke accessories and custom numbered whiskey certificate. The Devil's Keep Experience Box is an incredibly sophisticated design that deserves to be celebrated.
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| Elisabeth Clark |
Comment #88883 on January 4, 2023, 3:13 pm |
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Tiago Russo has achieved something remarkable with their work on The Devil’s Keep Experience Box. Not only does this packaging design capture the essence of the whiskey, it brings to life the experience of tasting it. The attention to detail is outstanding and it is clear to see the effort and dedication that has gone into creating this ultra-rare and luxurious whiskey. From the dark stained oak finish and brass detailing on the outside, to the bespoke glasses, custom numbered whiskey certificate and rich booklet inside, every element has been crafted to perfection. The 'Angel's Share', in particular, is a pioneering whiskey and distilling essence and the box itself is secured with an ancient Japanese lock, ensuring that only the rightful owner can unleash the devil.
I am in awe of Tiago Russo's work on The Devil's Keep and I am delighted that their efforts have been recognised with an A' Design Award. They have created something truly unique that stands out amongst its peers and I congratulate them for their impressive accomplishment.
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