Kum-Kum Water Packaging by Backbone Branding

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DESIGN DETAILS
DESIGN NAME:
Kum-Kum

PRIMARY FUNCTION:
Water Packaging

INSPIRATION:
The inspiration was drawn from the unique attributes of water, from its transparency to minimalism and its appearance as a droplet when it is in a dynamic state. Therefore, the form of the falling water droplet was incorporated into the design of the bottle, giving the whole structure a dynamic shape.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The uniqueness of the project lies in the fact that it is difficult to figure out where the structure of the bottle has started and where it has ended. The structure, design, selected colors, transparency, label, and logo - all form a solid entity with the water inside. When rotated the bottle transforms into a drop of water in movement.

OPERATION / FLOW / INTERACTION:
It breaks the all-known stereotypes of the water bottle and gives tribute to the water by being the simulation of the form and transparency of the water.

PROJECT DURATION AND LOCATION:
The project started in September 2019 in Yerevan, Armenia, and finished in February 2019.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
PET bottle Transparent label

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 65mm x Depth 55mm x Height 320mm

TAGS:
water, transparency, minimalism, structure, packaging, design, dynamics

RESEARCH ABSTRACT:
Many experiments have been conducted to make this plastic bottle reflect the characteristics of water and make them emerge through our design. The structure of the bottle has been created per consequence of observation of the water in its dynamic state: its movement has become the structure of our bottle. The label and logo, are designed in order to help show the transparency and plasticity of the water in its dynamics.

CHALLENGE:
Our goal was to showcase the characteristics of water and make them emerge through our design. It needed to be different and stand out from the other brands. The technology for this new structural design manufacturing is new in Armenia. Initially, the bottle is not cylindrical, its design has a shape similar to a rectangular prism with a droplet-like shape inside it. Whenever we created the design, it faced some difficulties in printing houses and we were compelled to change it 2 times, after which the printing house ordered a new printing machine to be able to get the result according to the design.

ADDED DATE:
2020-09-29 07:21:06

TEAM MEMBERS (5) :
Creative Director: Stepan Azaryan, Designer: Mariam Stepanyan, Content Writer: Grace Jerejian, Video Maker: Levon Manukyan and Video Editor: Levmotion

IMAGE CREDITS:
All photo credits to Backbone Branding
Video Credits: Levon Manukyan, Kum-Kum, 2019
Video Editor: Levmotion

Visit the following page to learn more: https://bit.ly/3cGPnyQ
CLIENT/STUDIO/BRAND DETAILS
NAME:
Backbone Branding

PROFILE:
Backbone Branding is an independent branding agency in Armenia. Since 2009 it has been creating brand identity and visual communication, including naming, logo, packaging design, and brand concepts. The most exciting sphere for us is HoReCa, and we eager to create specific and exclusive innovative design solutions for each and every project. In just 11 years of existence, we have received about 70 awards from the leading and most renowned design competitions around the world, such as the Pentawards, Marking Awards, the Dieline, A’Design, etc. Moreover, Backbone Branding holds the title of the “Agency of the Year 2019 and 2020” by London-based prestigious packaging design competition Pentawards. We are the only company in the history of Pentawards to gain this title for 2 consecutive years. Moreover, we are ranked #8 on the competition’s all-time Top winners list - among the greatest and strongest design agencies of the world. Our works are being published in books and magazines globally. The secret of Backbone is its devoted team of illustrators, graphic designers, researchers, and analysts, who put indescribable effort and enthusiasm to create masterpieces in the design sphere, which is being appreciated worldwide. The founder and Creative Director of Backbone Branding, Stepan Azaryan is a member of the jury panel of numerous well-known awards, such as the Marking Awards, the Pentawards, and D&AD Awards. He always considers humility - the best guarantee of success, finds inspiration in Nature, and his core principle of creation is minimalism and functionality.

NOMINATION DETAILS

Kum-Kum Water Packaging by Backbone Branding is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Kum-Kum Water Packaging by Backbone Branding is Winner in Packaging Design Category, 2020 - 2021.



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