Kum-Kum Water Packaging by Backbone Branding

Home > Winners > #111780




DESIGN DETAILS
DESIGN NAME:
Kum-Kum

PRIMARY FUNCTION:
Water Packaging

INSPIRATION:
The inspiration was drawn from the unique attributes of water, from its transparency to minimalism and its appearance as a droplet when it is in a dynamic state. Therefore, the form of the falling water droplet was incorporated into the design of the bottle, giving the whole structure a dynamic shape.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The uniqueness of the project lies in the fact that it is difficult to figure out where the structure of the bottle has started and where it has ended. The structure, design, selected colors, transparency, label, and logo - all form a solid entity with the water inside. When rotated the bottle transforms into a drop of water in movement.

OPERATION / FLOW / INTERACTION:
It breaks the all-known stereotypes of the water bottle and gives tribute to the water by being the simulation of the form and transparency of the water.

PROJECT DURATION AND LOCATION:
The project started in September 2019 in Yerevan, Armenia, and finished in February 2019.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
PET bottle Transparent label

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 65mm x Depth 55mm x Height 320mm

TAGS:
water, transparency, minimalism, structure, packaging, design, dynamics

RESEARCH ABSTRACT:
Many experiments have been conducted to make this plastic bottle reflect the characteristics of water and make them emerge through our design. The structure of the bottle has been created per consequence of observation of the water in its dynamic state: its movement has become the structure of our bottle. The label and logo, are designed in order to help show the transparency and plasticity of the water in its dynamics.

CHALLENGE:
Our goal was to showcase the characteristics of water and make them emerge through our design. It needed to be different and stand out from the other brands. The technology for this new structural design manufacturing is new in Armenia. Initially, the bottle is not cylindrical, its design has a shape similar to a rectangular prism with a droplet-like shape inside it. Whenever we created the design, it faced some difficulties in printing houses and we were compelled to change it 2 times, after which the printing house ordered a new printing machine to be able to get the result according to the design.

ADDED DATE:
2020-09-29 07:21:06

TEAM MEMBERS (5) :
Creative Director: Stepan Azaryan, Designer: Mariam Stepanyan, Content Writer: Grace Jerejian, Video Maker: Levon Manukyan and Video Editor: Levmotion

IMAGE CREDITS:
All photo credits to Backbone Branding
Video Credits: Levon Manukyan, Kum-Kum, 2019
Video Editor: Levmotion

Visit the following page to learn more: https://bit.ly/3cGPnyQ


CLIENT/STUDIO/BRAND DETAILS
NAME:
Backbone Branding

PROFILE:
Backbone Branding is an independent branding agency in Armenia. Since 2009 it has been creating brand identity and visual communication, including naming, logo, packaging design, and brand concepts. The most exciting sphere for us is HoReCa, and we eager to create specific and exclusive innovative design solutions for each and every project. In just 11 years of existence, we have received about 70 awards from the leading and most renowned design competitions around the world, such as the Pentawards, Marking Awards, the Dieline, A’Design, etc. Moreover, Backbone Branding holds the title of the “Agency of the Year 2019 and 2020” by London-based prestigious packaging design competition Pentawards. We are the only company in the history of Pentawards to gain this title for 2 consecutive years. Moreover, we are ranked #8 on the competition’s all-time Top winners list - among the greatest and strongest design agencies of the world. Our works are being published in books and magazines globally. The secret of Backbone is its devoted team of illustrators, graphic designers, researchers, and analysts, who put indescribable effort and enthusiasm to create masterpieces in the design sphere, which is being appreciated worldwide. The founder and Creative Director of Backbone Branding, Stepan Azaryan is a member of the jury panel of numerous well-known awards, such as the Marking Awards, the Pentawards, and D&AD Awards. He always considers humility - the best guarantee of success, finds inspiration in Nature, and his core principle of creation is minimalism and functionality.



NOMINATION DETAILS

Kum-Kum Water Packaging by Backbone Branding is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Backbone Branding when results are announced.


AWARD DETAILS

Kum-Kum Water Packaging by Backbone Branding is Winner in Packaging Design Category, 2020 - 2021.



· Press Members: Login or Register to request an exclusive interview with Backbone Branding.

· Click here to register inorder to view the profile and other works by Backbone Branding.


SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | Testimonials | View Press-Release | Press Kit



Did you like Backbone Branding's Packaging Design?
You will most likely enjoy other award winning packaging design as well.
Click here to view more Award Winning Packaging Design.


Did you like Kum-Kum Water Packaging? Help us create a global awareness for good packaging design worldwide. Show your support for Backbone Branding, the creator of great packaging design by gifting them a nomination ticket so that we could promote more of their great packaging design works.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS
IMPRESSUM IMPRINT

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Good design deserves great recognition.
A' Design Award & Competition.