DESIGN NAME: BCC and Beautycorn
PRIMARY FUNCTION: Identity
INSPIRATION: BCC is a hair beauty company and a cooperative made up of experts. and conduct education business in the field of hair beauty and produce products such as shampoos. BCC's main customers are women. so focus on what women want, and the design is finally inspired by flowers. Ultimately, the goal is to use BCC's main images in the form of flowers and deliver them to the customers.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: The symbol mark is designed in the form of flowers blooming, which means cooperation and prosperity. The brand logo beautycorn was developed as a compound word of beauty and unicorn and is visually linked to the symbol mark.
OPERATION / FLOW / INTERACTION: Graphic patterns form a visual identity in the brand's products and prints.
PROJECT DURATION AND LOCATION: This project started in March 2020 and finished in May 2020 in Daejeon in Korea.
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: The symbol mark, brand logo and graphic identity are all designed in a golden ratio.
SPECIFICATIONS / TECHNICAL PROPERTIES: Used Adobe Illustrator to work on a vector.
TAGS: Logo, Identity, Branding
RESEARCH ABSTRACT: The client wanted the symbol mark and brand logo to be visually connected. The key to this project was to ensure consistency in the design.
CHALLENGE: We aim to deliver beautiful images to BCC's customers and form their values.
ADDED DATE: 2020-09-28 21:13:45
TEAM MEMBERS (2) : Graphic designer Ki-seok Nam and Graphic designer Bora Lee
IMAGE CREDITS: Ki-Seok Nam, 2020.
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