BCC and Beautycorn Identity by Ki-Seok Nam

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DESIGN DETAILS
DESIGN NAME:
BCC and Beautycorn

PRIMARY FUNCTION:
Identity

INSPIRATION:
BCC is a hair beauty company and a cooperative made up of experts. and conduct education business in the field of hair beauty and produce products such as shampoos. BCC's main customers are women. so focus on what women want, and the design is finally inspired by flowers. Ultimately, the goal is to use BCC's main images in the form of flowers and deliver them to the customers.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The symbol mark is designed in the form of flowers blooming, which means cooperation and prosperity. The brand logo beautycorn was developed as a compound word of beauty and unicorn and is visually linked to the symbol mark.

OPERATION / FLOW / INTERACTION:
Graphic patterns form a visual identity in the brand's products and prints.

PROJECT DURATION AND LOCATION:
This project started in March 2020 and finished in May 2020 in Daejeon in Korea.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The symbol mark, brand logo and graphic identity are all designed in a golden ratio.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Used Adobe Illustrator to work on a vector.

TAGS:
Logo, Identity, Branding

RESEARCH ABSTRACT:
The client wanted the symbol mark and brand logo to be visually connected. The key to this project was to ensure consistency in the design.

CHALLENGE:
We aim to deliver beautiful images to BCC's customers and form their values.

ADDED DATE:
2020-09-28 21:13:45

TEAM MEMBERS (2) :
Graphic designer Ki-seok Nam and Graphic designer Bora Lee

IMAGE CREDITS:
Ki-Seok Nam, 2020.

Visit the following page to learn more: http://winners7.com/BCC
CLIENT/STUDIO/BRAND DETAILS
NAME:
BCC, Beautycorn

PROFILE:
BCC is a beauty company cooperative. BBC is organized in Korea hair beauty experts who provide beauty education and produce hair goods like shampoo, conditioner and so forth. Beautycorn is a brand used in all of BCC's products and stores. the mystical unicorn that symbolizes remarkable beauty has brilliantly colorful hair, and the horn on the unicron’s forehead is full of personality. The Beautycorn logo leaping forward with cooperation signifies the sustainable growth of the brand.

NOMINATION DETAILS

Bcc and Beautycorn Identity by Ki-Seok Nam is a Nominee in Graphics, Illustration and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Bcc and Beautycorn Identity by Ki-Seok Nam is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.



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