Lazarus Effekt Campaign Illustrations by Lara Wilkin |
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| DESIGN NAME: Lazarus Effekt PRIMARY FUNCTION: Campaign Illustrations INSPIRATION: The Lazarus effect is a largely neglected and largely unknown topic. The results were concluded through the findings of an educational cross-media social campaign, consisting of print media in the form of campaign posters / flyers / banners and information graphics, the development and the planned establishment of the brand HashtagLazarusEffekt UNIQUE PROPERTIES / PROJECT DESCRIPTION: The development of The Lazarus Effect is based on the theme of the Lazarus-Effect, as coined by paleontologist David Jablonski. This pertains to the unintentional rediscovery (by accident, through expedition or through relocation projects) of a previously lost or considered extinct form of life. The project is a multimedia awareness campaign using black and white vector illustrations of representatives from flora and fauna that are currently subject to the Lazarus-Effect. The illustration of the German Lazarusse should act as the visual key of the campaign and unite all components. The large prints attract attention, you can't overlook them. The black and white vector style combines the different media parts of the campaign. At the tall buildings they look admonishingly at the viewer. They were considered extinct by humans and returned as symbol of warning. OPERATION / FLOW / INTERACTION: The illustration of the german Lazarusse are develop to accompany and introduce the Lazarus Effect campaign. PROJECT DURATION AND LOCATION: The project startet in may 2020. Other parts of the Lazarus Effect campaign: https://competition.adesignaward.com/viewdesign.ph p?ID=111223 https://competition.adesignaward.com/viewdesign.ph p?ID=111428 FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Drawn layout and adobe illustrator vectors SPECIFICATIONS / TECHNICAL PROPERTIES: main illustration 32000 mm / 23428 mm TAGS: Lazarus Effect, education, social graphics, natural sciences, mass extinction, extinction, animal welfare RESEARCH ABSTRACT: Research with anthropological, biological and paleontological literature, as well as support of various natural history museums. The design is rich in detail. They illustrations are drawn as vector graphics in black and white and thus fits in well as a eye-catcher in the colorful city. The graphics are structured in such a way that the viewer can discover more and more. The main Lazarus illustration with all campaign Lazarusse has a very oversize-format and invites to look for the details. The Topics are compressed and build on on each other. The animals look admonishingly at the viewer. The hashtag takes the user to the social media and the Lazarus homepage. CHALLENGE: The hardest part was it to visually compress the complex topic of the Lazarus-Effect into a social education campaign and to transport the informations on a interesting way. All parts build on each other and the main illustration and the printed media are such a part of a big construction with guerrilla marketing, social media and online marketing, exhibition concepts (museum and pop-up-exhibition) and merchandise products with a charitable shop in favor of species protection. It was difficult to read into the specialist knowledge of anthropological, biological and paleontological. The black and white style in detail and the rich contrasted illustrations are the best way of visualization and communication for this serious topic. ADDED DATE: 2020-09-26 23:47:19 TEAM MEMBERS (1) : Lara Wilkin IMAGE CREDITS: Lara Wilkin |
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| Visit the following page to learn more: https://www.behance.net/LaraWilkin | |||||
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NAME: Lara Wilkin PROFILE: Lara Wilkin is a graphic, scenographic and communication designer from Germany. She is specialized in illustration, conception and visual solutions. Social issues, environmental awareness and science are important to her. With her work, she would like to encourage other people to get a deeper insight into our environment. |
| AWARD DETAILS | |
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Lazarus Effekt Campaign Illustrations by Lara Wilkin is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Lara Wilkin. · Click here to register inorder to view the profile and other works by Lara Wilkin. |
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