Chinese Zodiac Typography by Mengyu Cao |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Chinese Zodiac PRIMARY FUNCTION: Typography INSPIRATION: At the beginning of my design journey, I learned a lot of Chinese traditional culture. I was taught to have the mission to deliver valuable Chinese traditional cultures to the modern world, to enhance and spread it to the nation and the world. I also found out there were not many creative creations around Chinese calligraphy compare to English lettering. I want to use my ability to design and drawing to explore more possibilities of the traditional assets, Chinese characters. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The Chinese Zodiac project combines Chinese calligraphy and watercolor drawing to present each character with its meaning. With design thinking, it breaks the traditional Chinese calligraphy forms and adds creative drawings to it harmoniously to show the meaning of each character. Chinese characters always look like complicated drawings to people who don't know Chinese.This project is aimed to make it understandable to everyone to spread Chinese culture. The 12 Chinese zodiac includes Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, Pig. OPERATION / FLOW / INTERACTION: This typography set can be used as physical or digital posters to promote Chinese culture. People can understand the meaning of each Chinese character when seeing the typography only without reading the description. PROJECT DURATION AND LOCATION: This project started in January 2020 in San Francisco and finished in August. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Chinese traditional calligraphy, Chinese traditional watercolor drawing SPECIFICATIONS / TECHNICAL PROPERTIES: This typography set can be used as culture posters as I shown with the images. TAGS: graphic design, Typography, creative drawing, Chinese Zodiac, Chinese culture, calligraphy, watercolor drawing, poster, posters RESEARCH ABSTRACT: Researched on Chinese calligraphy form of beatuy, Chinese traditional watercolor techniques, and culture behind Chinese Zodiac. CHALLENGE: Ideation is the hardest part of this project. How to merge animals form into the characters harmoniously that makes the most sense. It shouldn't break the traditional beauty of Chinese calligraphy. And it should enhance the beauty to show the meaning of the character in a fun way. ADDED DATE: 2020-09-26 04:43:56 TEAM MEMBERS (1) : Mengyu Cao IMAGE CREDITS: Mengyu Cao, 2020. |
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| Visit the following page to learn more: https://www.instagram.com/han_characters |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: YiQi Hanzi PROFILE: YiQi Hanzi provides the efficient way to learn & memorize Chinese Characters. Their mission is to deliver the beauty of Chinese characters and cultures to the word. Yiqi Hanzi started on a dining table. MC, the founder, started to create character drawings as an interest in Chinese cultures and characters. After a couple years, they now have a thousand unique Chinese characters drawings, launched online learning center to help Chinese learners with their Chinese journeys. |
| AWARD DETAILS | |
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Chinese Zodiac Typography by Mengyu Cao is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.· Read the interview with designer Mengyu Cao for design Chinese Zodiac here.· Press Members: Login or Register to request an exclusive interview with Mengyu Cao. · Click here to register inorder to view the profile and other works by Mengyu Cao. |
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