Guangdong Ecological Belt Signage System by YouKing Design

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DESIGN DETAILS
DESIGN NAME:
Guangdong Ecological Belt

PRIMARY FUNCTION:
Signage System

INSPIRATION:
This project developed in Guangdong province, China, is themed around the concept of water. It features a signage system that portrays the cultural characteristics of different cities. Such system also integrates with public greenways and other scenic spots signage, to showcase the process of water conservancy and its governance. Moreover, it is easy to install and maintain, and can ensure safety at a reduced the cost, which avoids some cities' financial constraints.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The central element of this project is modular design, a part of which is adopted to give full play and to express the diversified cultural characteristics in such extension, while ensuring the unity and harmony of the whole system. In addition, this system spreads knowledge about water conservancy and governance, and aims to raise awareness about the protection of water sources.

OPERATION / FLOW / INTERACTION:
During mass production and installation, the standard parts can be simply assembled or modular installation can be performed as needed. In this way can we greatly enhance the degree of freedom in use and the operability of the signage, while cutting down costs.

PROJECT DURATION AND LOCATION:
The project started in September 2019 in Guangdong and finished in August 2020 in Guangdong

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
To facilitate installation and maintenance, the whole signage system adopts a standard industrial structure and modular design of its parts. It is equipped with anti-theft non-standard screws. During mass production and installation, the standard parts can be simply assembled or modular installation can be performed as needed. In this way can we greatly enhance the degree of freedom in use and the operability of the signage, while cutting down costs.

SPECIFICATIONS / TECHNICAL PROPERTIES:
typeA size 300(mm) x80(mm) x2200(mm) typeB size 600(mm) x80(mm) x2200(mm)

TAGS:
signage, wayfinding, EGD, Public welfare, Graphics

RESEARCH ABSTRACT:
The whole project follows several rivers of different sizes along their course throughout cities with dissimilar economic situations, degrees of development, residents living conditions, regional culture, and construction situations. Our signage system is designed to showcase the distinctive ecological belts and regions, to live up to local financial needs, and to highlight the features of charming and picturesque rivers and lakes in Guangdong province.

CHALLENGE:
The construction of Guangdong Ecological Belt plays a public benefit publicity role in demonstrating and leading the ecological civilization construction across the country. It can popularize relevant knowledge about water conservancy culture and governance, and raise public awareness on the preservation of water sources. Moreover, it creates a connection between the local historical and cultural characteristics, contributing to the establishment of a high-quality iconic image this project.

ADDED DATE:
2020-09-24 02:53:46

TEAM MEMBERS (3) :
Wenhui Ou, Cheng Zhong and Shangfei Lang

IMAGE CREDITS:
YouKing Design, 2020.

CLIENT/STUDIO/BRAND DETAILS
NAME:
Water resources department of Guangdong Province

PROFILE:
The Department of water resources of Guangdong Province is an integral Department of the people's Government of Guangdong Province. It is a functional department of the government of the people's Republic of China. It is responsible for ensuring the rational development and utilization of water resources, guiding the protection of water resources, coordinating and ensuring water use for living, production and operation, and ecological environment, and water conservation. Formulate water conservation policies, organize the preparation of water conservation plans and supervise their implementation, organize the formulation of relevant standards, put forward suggestions on the scale and direction of fixed assets investment in water conservancy and the provincial financial fund arrangement, and organize and guide the implementation, organize and guide the management, protection and comprehensive utilization of water conservancy facilities, waters and shorelines, and guide and supervise the construction and operation management of water conservancy projects Related work.

NOMINATION DETAILS

Guangdong Ecological Belt Signage System by Youking Design is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Guangdong Ecological Belt Signage System by Youking Design is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.



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