Atelier Intimo Flagship Retail Store by O and O Studio Ltd

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DESIGN DETAILS
DESIGN NAME:
Atelier Intimo Flagship

PRIMARY FUNCTION:
Retail Store

INSPIRATION:
In 2020, our world was hit by natural disaster such as the Australian Bushfire crisis, and most heavily by the unprecedented Covid 19. Atelier Intimo Flagship, designed by O&O Studio, was inspired by the concept of Rebirth of the Scorched Earth, implying the making use and integration of healing power of nature that could give mankind new hope. O&O Studio also wants to craft a dramatic space that allowed visitors to spend a moment to imagine and fantasize in such time and space.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Atelier Intimo Flagship is not a typical retail store but a performing stage for the brand. Right at the entrance to begin with, the custom made shopfront material inspired by the Rebirth of the Scorched Earth concept has given the visitors a hint by this gold platted Khaki stainless steel covering. Integrated with large area of clear glazing, visitors can immediately see through to the inside, sensing the stimulation to step in and experience oneself.

OPERATION / FLOW / INTERACTION:
The existing stair changed from a L to an U shape configuration. Thus the back of house areas can be effectively grouped at the rear while maximizing retail zones at the front end. This also allows the VIP space on first floor to sit on an elevated platform enjoying the three theatrical windows. This space can be fully opened and used as new product launching events. With the help of a long curtain, the space will turn into a true private VIP space for lingerie trials and private parties.

PROJECT DURATION AND LOCATION:
The project started in February 2020 in Shanghai, PRC, and completed in May 2020.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
In addition to the overall interior space, O&O Studio also specifically created a series of four 3D printed installation artwork that aim to elaborate the Client ethos and the flagship concept. These 4 installations make use of different mannequin parts, standing full height, sitting, legs and hands, combining with blossoming flower petals and rotating flying wings.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The floor area is a total of approximately 180sqm, with height of 3.5m and 3m for the ground and first floor respectively. In order to maximise the clear height and allow flexibility for future usage, O&O Studio applied a black painted exposed ceiling. This is also important as the visitors can put their focus at the products, the art installations which are also designed by O&O Studio, as well as the side walls retail display.

TAGS:
Rebirth, scorched earth, flagship, retail design, installations, mannequins, lingerie

RESEARCH ABSTRACT:
The flagship houses a research project named 15plus1, with the Client invited 15 female customers and 1 female staff to have their breast shapes 3D scanned and 3D printed as half body mannequins that wear products of Atelier Intimo. 16 circular features each holding a semi body mannequin are placed along the wall spanning between ground and first floor. Each of them has the same depth but a rotating layering to subtly distinguish the mannequins while informing a consistent philosophy.

CHALLENGE:
O&O Studio sees this a fascinating challenge and opportunity creating Atelier Intimo first ever flagship, serving as their springboard for further achievement. The success on how the dramatic and theatrical space has integrated and harmonized with the brand and products also sealed the strong belief of O&O Studio philosophy with the project bringing in a new and distinctive portrait for the Client but also additional design and commercial value to the Client business.

ADDED DATE:
2020-09-23 14:55:49

TEAM MEMBERS (3) :
Suzanne Li, Eric Chan and Katt Chung Yap

IMAGE CREDITS:
Image #1: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #2: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #3: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #4: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #5: Photographer Katt Chung Yap, Atelier Intimo Flagship, 2020
Video Credits: Atelier Intimo

Visit the following page to learn more: http://bit.ly/2PQngnK
CLIENT/STUDIO/BRAND DETAILS
NAME:
O&O Studio

PROFILE:
“Originate – As We Envision, Originate – As We Create” In 2018, O&O studio was set up based in the vibrant city Hong Kong, providing consultancy services in architecture, interior design, pop-up installation and masterplanning. O&O is a design-led studio with a working ethos of “Out and Outer”, fully committed to clients with thoroughgoing attitude towards every commission, from its beginning to completion and occupation. O&O Studio do not provide standardised design formula and believe that each project has its own origin. Each design proposal should be originated from a critical and cohesive process of strategic and visual thinking through to the end users’ evaluation, thus informing the next even more successful project. Close relationship with the clients is established, as well as with the wider stakeholders and project team, thus to create unique and articulated resolutions for each specific circumstance. O&O’s spatial creation performs through its composition, materiality, and spatial layering as importantly as with the context and the end users, particularly for the next generation. Ultimately O&O want to focus on community and kids related projects in the near future.

NOMINATION DETAILS

Atelier Intimo Flagship Retail Store by O and O Studio Ltd is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Atelier Intimo Flagship Retail Store by O and O Studio Ltd is Winner in Interior Space and Exhibition Design Category, 2020 - 2021.



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