DC Tower - Top of Austria Permanent Media Installation by Responsive Spaces

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DESIGN DETAILS
DESIGN NAME:
DC Tower - Top of Austria

PRIMARY FUNCTION:
Permanent Media Installation

INSPIRATION:
Vienna's DC Tower 1 is Austria's highest building. The business tower provides a work place for many people that enter on the ground floor and never feel the uniqueness of the location. Tower management wanted to offer an outstanding welcome gesture which fits the brand. The interactive media installation emphasizes the uniqueness of the tower as well as the power of the moment. Every moment is unique and worth noting. The LED wall in the foyer presents a celebration of both: the location and every moment at it. Additionally it provides dialogue between the people and the building itself through interactivity.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Photos are captured and collected from the tower's roof every 5 minutes, every one representing the location and the uniqueness of every moment alike. 60 floors below a huge LED wall displays time-sliced photo montages in real time. The application seamlessly switches between different layouts, one time showing slices of the last 24 hours, another time packing moments from the last 12 weeks into one image. The dialogue between people within the tower is extended by sensors that enable the application to react to presence and motion of them. This way, the tower itself engages in a vivid dialog with them.

OPERATION / FLOW / INTERACTION:
The media installation runs fully self controlled and automated, due to automatic shut-down and start-up routines. The interaction or responsiveness of the installation is provided by both laser range sensors, whose combined tracking data is constantly fed into and processed by the digital installation.

PROJECT DURATION AND LOCATION:
The project launched in August 2020 in Vienna, Austria in the DC Tower 1 and will be a permanent media installation.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
On the roofs antenna a weatherproof high-resolution webcam was mounted that is connected to a media server in the basement of the tower. This server collects a huge pool of images of weeks and months, that are then delivered to the real time application that feeds the 10,5 by 5 meter LED wall in the middle of the foyer. Two LiDAR laser range sensors were mounted in two corners of the foyer to provide ideal position tracking of people in the relevant space. The collected tracking data is used by the application to make all time-slice montages actively react to the presence of people in several different ways.

SPECIFICATIONS / TECHNICAL PROPERTIES:
10,5 meter by 5 meter LED Wall, 2x Lidar Laser Range Sensor, 6 mega pixel weatherproof webcam on the roof of the tower.

TAGS:
Responsive Art, Digital Art, Digital Staging, Digital Brand Communication, Media Installation

RESEARCH ABSTRACT:
The technical research for this project/design was based on the speciality and experience of several team members and covered evaluation and long-time testing of both, the webcam as well as the sensors. Based on the learnings of the research blended into the final technical concept.

CHALLENGE:
The uniqueness of the location of the tower needed to be present in the design as well as the uniqueness of the tower itself. Additionally, it was important to emphasize the human aspect of the tower community, the dialog between all people inside the building. The last important aspect was the presence of all special moments, from now till months in the past. The final appearance of the installation provides familiarity and the feeling of home and on the other hand appears always new and unique. Every five minutes the LED wall shows content in a way that has never been seen before.

ADDED DATE:
2020-09-21 11:48:16

TEAM MEMBERS (5) :
Katharina Mayrhofer, Andrea Maderthaner, Martin Zeplichal, Markus Pargfrieder and Wolfgang Maier

IMAGE CREDITS:
Photo / Video / Sound: Eyup Kus

Visit the following page to learn more: http://bit.ly/3mFB2FP
CLIENT/STUDIO/BRAND DETAILS
NAME:
CBRE GmbH

PROFILE:
CBRE GmbH is a real estate company based in Austria and is part of CBRE Group. CBRE Group Inc., a Fortune 500 and S&P 500 company headquartered in Los Angeles, is the world’s largest commercial real estate services and investment firm (based on 2019 revenue). The company has more than 100,000 employees (excluding affiliates) and serves real estate investors and occupiers through more than 530 offices (excluding affiliates) worldwide. CBRE offers a broad range of integrated services, including facilities, transaction and project management, property management, investment management, appraisal and valuation, property leasing, strategic consulting, property sales, mortgage services and development services.

NOMINATION DETAILS

Dc Tower-Top of Austria Permanent Media Installation by Responsive Spaces is a Nominee in Arts, Crafts and Ready-Made Design Category.

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AWARD DETAILS

Dc Tower-Top of Austria Permanent Media Installation by Responsive Spaces is Winner in Arts, Crafts and Ready-Made Design Category, 2020 - 2021.



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