Jiangmen Culture and Tourism Logo and Brand Identity by EUCA Culture and Communications Co. Ltd.

Home > Winners > #109973




DESIGN DETAILS
DESIGN NAME:
Jiangmen Culture and Tourism

PRIMARY FUNCTION:
Logo and Brand Identity

INSPIRATION:
Jiangmen is a city in Guangdong Province in southern China. The city is considered as hometown of most overseas Chinese. It is because a large amount of overseas Chinese is originated from Jiangmen. They brought Memorial Archways, a traditional arch structured Chinese architectural which can be found in many entrances of villages in China, to many countries. Memorial Archway becomes symbol of Chinatown now. For the purpose of attract overseas Chinese to visit Jiangmen, the local government initiated this project and requested a new brand logo for its culture and tourism section.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The logo inspired by a traditional Chinese Character Men which means gate. The shape of logo integrated with features of the Character and the structure of memorial archway. The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. Matte gold is chosen to imply the city is plentiful but low-profile.

OPERATION / FLOW / INTERACTION:
To communicate the visual identity with target audience, an official logo launch event was hold and an advertising video was published via omni channel communication. To build a consistent brand visual identity and its application, a brand identity guideline was provided and a training session was conducted. Various applications of brand identity were demonstrated, such as stationary, digital media, printed materials, etc. Application of logo in infrastructure of Jiangmen, local products were also listed in the guideline.

PROJECT DURATION AND LOCATION:
June 2019 – April 2020, Shanghai, China

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Branding, City, Culture and tourism, Logo design, Visual system

RESEARCH ABSTRACT:
This project began with a comprehensive research both quantitative and qualitative. Multiple methods were employed including desk research, internet survey, on-site investigation, interview, group discussions and seminars. The result shows Jiangmen lack of recognition and the characteristics and unique culture and tourism assets of Jiangmen has little awareness as tourist destination. Based on this result we developed our creative idea: to show abundant scenery of Jiangmen in one logo that shaped as gate.

CHALLENGE:
Jiangmen is a city with long and complicated history. It contains 4 counties and 3 districts. The special requirement for this project is to show the highlights of these 4 counties and 3 districts equally and adequately. Through in-depth study on culture and history of Jiangmen, we form the current design that can place numerous elements.

ADDED DATE:
2020-09-13 12:53:23

TEAM MEMBERS (1) :
Ellain Li, Di Tang, Grace Xu, Mingwei Zhou

IMAGE CREDITS:
Ellain Li, Grace Xu, Di Tang



CLIENT/STUDIO/BRAND DETAILS
NAME:
Jiangmen culture, tourism, radio, television and Sports Bureau

PROFILE:
Jiangmen is the homeland of approximately 4 million overseas Chinese, who live in 107 countries and regions throughout the world. Therefore, it is also called The Capital of Overseas Chinese. Jiangmen has 4 county-level cities and 3 districts. Many historical heritages keep well in Jiangmen, include memorial archways and fortified multi-story towers. The economic development strategies of Jiangmen emphasize the development of culture and tourism, and protection of the environment. Jiangmen culture, tourism, radio, television and Sports Bureau is the governing body of Jiangmen culture and tourism.



NOMINATION DETAILS

Jiangmen Culture and Tourism Logo and Brand Identity by Euca Culture and Communications Co. Ltd is a Nominee in Graphics, Illustration and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by EUCA Culture and Communications Co. Ltd. when results are announced.


AWARD DETAILS

Jiangmen Culture and Tourism Logo and Brand Identity by Euca Culture and Communications Co. Ltd is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.



· Press Members: Login or Register to request an exclusive interview with EUCA Culture and Communications Co. Ltd..

· Click here to register inorder to view the profile and other works by EUCA Culture and Communications Co. Ltd..


SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | Testimonials | View Press-Release | Press Kit



Did you like Euca Culture and Communications Co. Ltd's Graphic Design?
You will most likely enjoy other award winning graphic design as well.
Click here to view more Award Winning Graphic Design.


Did you like Jiangmen Culture and Tourism Logo and Brand Identity? Help us create a global awareness for good graphic design worldwide. Show your support for Euca Culture and Communications Co. Ltd, the creator of great graphic design by gifting them a nomination ticket so that we could promote more of their great graphic design works.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS
IMPRESSUM IMPRINT

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Good design deserves great recognition.
A' Design Award & Competition.