La Pause Parisienne Visual Identity by Fanny De Bray |
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| DESIGN DETAILS | |||||
| DESIGN NAME: La Pause Parisienne PRIMARY FUNCTION: Visual Identity INSPIRATION: The logo is inspired both by nature and by the idea of taking a break. The U of the name is directly inspired by the pause symbol. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The letters are designed in the form of tree leaves. The U is a symbol of taking a break as well as an empty space within the letters. It is also used as a symbol that offers meaning and is surrounded by a crown of leaves. To reinforce the presence of nature, the logo is surrounded by greenery and images of plants. OPERATION / FLOW / INTERACTION: It was important that the graphic universe represented the already existing decoration of the barge in order to offer a complete experience of escape for the customer. PROJECT DURATION AND LOCATION: The project started in April 2019 and finished in June 2019. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Menu SPECIFICATIONS / TECHNICAL PROPERTIES: Menu: 210 mm x 297 mm TAGS: nature, leaves, pause, restaurant, graphic design RESEARCH ABSTRACT: It was necessary to be inspired by nature and elements present on the lean to achieve this new identity. Renovated in 2019, the former restaurant Le Quai leaves in its place a 460 m2 space for meetings and events and strives to create a breath of fresh air to event coordinators. Redesigned as a green oasis in the heart of Paris, the floating event space creates a nature-like atmosphere during all four seasons and is available during the day as well as at night. CHALLENGE: The change of name of the restaurant and the creation of a graphic universe adapted to an existing floral decoration. ADDED DATE: 2020-09-10 15:27:30 TEAM MEMBERS (2) : Creative Director: Fanny de Bray and Graphic Designer: Anna Cesa IMAGE CREDITS: Illustrator: Anna Cesa PATENTS/COPYRIGHTS: Copyright Made for you |
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| Visit the following page to learn more: http://urlz.fr/dMYk | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Made for you PROFILE: Made for you is an independent agency specialized in strategic counselling and brand design from graphic design to digital. every company is unique in its own way, and so are we. made for you aims to truly collaborate with its clients, from beginning to end, leading to a singular result… Just for you ! Made for you, is the flexibility of a small agency, combined with the audacity of the big leagues. dare to reveal your company to the world, to be unique and to truly stand out. In order to do that, we place design at the heart of our strategy. designing is a creative process, involving several areas of expertise, it is a tool meant to communicate and not only to please the eye. |
| AWARD DETAILS | |
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La Pause Parisienne Visual Identity by Fanny De Bray is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Fanny De Bray. · Click here to register inorder to view the profile and other works by Fanny De Bray. |
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