La Pause Parisienne Visual Identity by Fanny De Bray

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DESIGN DETAILS
DESIGN NAME:
La Pause Parisienne

PRIMARY FUNCTION:
Visual Identity

INSPIRATION:
The logo is inspired both by nature and by the idea of taking a break. The U of the name is directly inspired by the pause symbol.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The letters are designed in the form of tree leaves. The U is a symbol of taking a break as well as an empty space within the letters. It is also used as a symbol that offers meaning and is surrounded by a crown of leaves. To reinforce the presence of nature, the logo is surrounded by greenery and images of plants.

OPERATION / FLOW / INTERACTION:
It was important that the graphic universe represented the already existing decoration of the barge in order to offer a complete experience of escape for the customer.

PROJECT DURATION AND LOCATION:
The project started in April 2019 and finished in June 2019.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Menu

SPECIFICATIONS / TECHNICAL PROPERTIES:
Menu: 210 mm x 297 mm

TAGS:
nature, leaves, pause, restaurant, graphic design

RESEARCH ABSTRACT:
It was necessary to be inspired by nature and elements present on the lean to achieve this new identity. Renovated in 2019, the former restaurant Le Quai leaves in its place a 460 m2 space for meetings and events and strives to create a breath of fresh air to event coordinators. Redesigned as a green oasis in the heart of Paris, the floating event space creates a nature-like atmosphere during all four seasons and is available during the day as well as at night.

CHALLENGE:
The change of name of the restaurant and the creation of a graphic universe adapted to an existing floral decoration.

ADDED DATE:
2020-09-10 15:27:30

TEAM MEMBERS (2) :
Creative Director: Fanny de Bray and Graphic Designer: Anna Cesa

IMAGE CREDITS:
Illustrator: Anna Cesa

PATENTS/COPYRIGHTS:
Copyright Made for you

Visit the following page to learn more: http://urlz.fr/dMYk
CLIENT/STUDIO/BRAND DETAILS
NAME:
Made for you

PROFILE:
Made for you is an independent agency specialized in strategic counselling and brand design from graphic design to digital. every company is unique in its own way, and so are we. made for you aims to truly collaborate with its clients, from beginning to end, leading to a singular result… Just for you ! Made for you, is the flexibility of a small agency, combined with the audacity of the big leagues. dare to reveal your company to the world, to be unique and to truly stand out. In order to do that, we place design at the heart of our strategy. designing is a creative process, involving several areas of expertise, it is a tool meant to communicate and not only to please the eye.

NOMINATION DETAILS

La Pause Parisienne Visual Identity by Fanny De Bray is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

La Pause Parisienne Visual Identity by Fanny De Bray is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.



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