HMP Visual Identity by Fanny De Bray

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DESIGN DETAILS
DESIGN NAME:
HMP

PRIMARY FUNCTION:
Visual Identity

INSPIRATION:
The graphics are directly inspired by the mechanical universe of the company. The aim is to create emotion in the very specific domain, as it was a priority to ease the clientele. M4U challenged themselves to reach the perfect combination between visual identity that is technical and a more human approach.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The HMP Group logo is created to underline the strength of the company. And the letters are created in the same way the group stamps it on their pieces. In the background, sketches and schemes evoke the global accompaniment that HMP represents. Each expertise is symbolized by pictogram as well as a specific color, chosen with the client to better understand and highlight their different services.

OPERATION / FLOW / INTERACTION:
This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.

PROJECT DURATION AND LOCATION:
The project started in January 2019 and finished in September 2019.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Logo Business card Letterhead paper Folder

SPECIFICATIONS / TECHNICAL PROPERTIES:
Business card: 85 X 55 mm Letterhead paper: A4 Folder: 220 x 110mm

TAGS:
mechanical, graphic design, paris, industrial,

RESEARCH ABSTRACT:
Several researches have been conducted to create this design: The new identity puts the group’s technological knowledge forward, and is completed by picture showing the teams exercising their functions for a good balance between quality of the machinery and human craftsmanship. Brand platform with the company direction: What is the mission? What are the USP? Who is the target? Moodboard of images and emotions that need to be associated with the brand, with the company direction.

CHALLENGE:
How to modernize and make more human an industrial universe.

ADDED DATE:
2020-09-10 15:04:40

TEAM MEMBERS (4) :
Creative Director: Fanny de Bray, Graphic Designer: Anna Cesa, Web Developer: Damien Virot and Brand Strategist: Amandine Lantelme

IMAGE CREDITS:
Photographer: Maxime Huriez

PATENTS/COPYRIGHTS:
Copyright Made for you

Visit the following page to learn more: http://urlz.fr/dMYo
CLIENT/STUDIO/BRAND DETAILS
NAME:
Made for you

PROFILE:
Made for you is an independent agency specialized in strategic counselling and brand design from graphic design to digital. every company is unique in its own way, and so are we. made for you aims to truly collaborate with its clients, from beginning to end, leading to a singular result… Just for you ! Made for you, is the flexibility of a small agency, combined with the audacity of the big leagues. dare to reveal your company to the world, to be unique and to truly stand out. In order to do that, we place design at the heart of our strategy. designing is a creative process, involving several areas of expertise, it is a tool meant to communicate and not only to please the eye.

NOMINATION DETAILS

Hmp Visual Identity by Fanny De Bray is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Hmp Visual Identity by Fanny De Bray is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.



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