Yoonly Visual Identity by Fanny De Bray

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DESIGN DETAILS
DESIGN NAME:
Yoonly

PRIMARY FUNCTION:
Visual Identity

INSPIRATION:
The logo features the letter Y with a pin, which evokes the idea of geolocation, and is an image which is frequently used in the travel industry. Duck green can evoke the sea and blue skies, while the color orange evokes human warmth, sunshine, the earth, and emotions. The round lowercase typography is contemporary and inspired by the lettering used by start-ups and other current brands.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The letter Y with a pin creates an on/off button which perfectly illustrates the baseline: switch on life. The two Os in Yoonly represent the sign for infinity, emphasizing the idea of memories which will last a lifetime. The bottom of each letter flicks to the right, making the logo dynamic and textured.

OPERATION / FLOW / INTERACTION:
This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.

PROJECT DURATION AND LOCATION:
The project started in June 2019 and finished in May 2020. Since septembrer 2020 a website has put into action this design.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Logo Business card Letterhead paper Envelope

SPECIFICATIONS / TECHNICAL PROPERTIES:
Business card: 85 X 55 mm Letterhead paper: A4 Envelope: 220 x 110mm

TAGS:
travel, young, branding, graphic design, vacation, experiences, mountains, sea

RESEARCH ABSTRACT:
Several research have been conducted to create this design : - Analysis of youth expectation for their travel through social network publication, competition and user interviews - Brand platform with the company direction : What is the mission ? What are the USP ? Who is the target ? - Moodboard of images & emotions that need to be associated with the brand (with the company direction)

CHALLENGE:
Create a universe that matches the expectations of millennials. Have a clear enough message with the logo, but also leave a creative interpretation possible. Create a universe that can work with multiple destinations : mountain, sea side and much more.

ADDED DATE:
2020-09-09 16:26:12

TEAM MEMBERS (2) :
Creative Director: Fanny de Bray and Brand Strategist: Amandine Lantelme

IMAGE CREDITS:
Copyright Made for you

PATENTS/COPYRIGHTS:
Copyright Made for you

Visit the following page to learn more: http://urlz.fr/dMY6
CLIENT/STUDIO/BRAND DETAILS
NAME:
Made for you

PROFILE:
Made for you is an independent agency specialized in strategic counselling and brand design from graphic design to digital. every company is unique in its own way, and so are we. made for you aims to truly collaborate with its clients, from beginning to end, leading to a singular result… Just for you ! Made for you, is the flexibility of a small agency, combined with the audacity of the big leagues. dare to reveal your company to the world, to be unique and to truly stand out. In order to do that, we place design at the heart of our strategy. designing is a creative process, involving several areas of expertise, it is a tool meant to communicate and not only to please the eye.

NOMINATION DETAILS

Yoonly Visual Identity by Fanny De Bray is a Nominee in Graphics, Illustration and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Yoonly Visual Identity by Fanny De Bray is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.



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