Suofeiya Custom Cabinet Visual Identity by Suofeiya Group Design Center |
Home > Winners > #109592 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Suofeiya Custom Cabinet PRIMARY FUNCTION: Visual Identity INSPIRATION: Since its establishment in 1981, Suofeiya has been focusing on the customization of home cabinets. The basic and core vision of the new brand image is a graphic evolved from the camera aperture, which means "capture the beauty in life". Building an ideal home for people has always been our pursuit, so the square element is incorporated into the logo. The use of wood that meets environmental protection standards has always been our foundation, so the designers chose a calm brown. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Suofeiya provides consumers with professional customized cabinet services. In order to enhance brand recognition and allow consumers to quickly identify Suofeiy's upgraded brand positioning,the designers aim to design a focused, concise and clear brand image. And extend this visual identity system to store design and product design. OPERATION / FLOW / INTERACTION: The Suofeiya cabinet customization expert logo is a combination of a graphic and Chinese characters. There is no fixed combination of the two, which can be flexibly placed in the design while forming a stable structure. PROJECT DURATION AND LOCATION: 2020.05 Guangzhou FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Different size and combination logos are used in many scenes such as paper, name brands, handbags, and signboards. SPECIFICATIONS / TECHNICAL PROPERTIES: Apply to the seven systems of office supplies, brand packaging, outdoor advertisement, store design, trophy design, way-finding system. etc. TAGS: brand, visual system, logo, design RESEARCH ABSTRACT: In the context of China's consumption upgrade, consumers have higher requirements for furniture customization. Facing serious homogeneity of products and brand positioning in the China custom furniture industry, Suofeiya seeks new breakthroughs by focusing on promoting the best-selling product - custom cabinets. CHALLENGE: This company has many stores and lacks a unified and complete brand vision system,including office supplies, brand packaging, and storefront design, advertisement. The biggest challenge is to create a unified, easy to apply, easy to recognize, and unique visual system for this brand. ADDED DATE: 2020-09-04 09:37:13 TEAM MEMBERS (2) : Designer Director: Xiaoke Huang and Design Team: Suofeiya Group Design Center IMAGE CREDITS: Suofeiya Home Collection Co. PATENTS/COPYRIGHTS: Suofeiya Home Collection Co. |
||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: SUOFEIYA HOME COLLECTION CO. PROFILE: In 2011, Suofeiya became the first Chinese customized furniture company to go public. In the past few years, the company has become the development trend of wardrobe industry, with its strong development capability, leading patent technology and design. The professional and normative service standard has permeated into every detail of your products. We have professional design team to know your needs. |
| AWARD DETAILS | |
 |
Suofeiya Custom Cabinet Visual Identity by Suofeiya Group Design Center is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Suofeiya Group Design Center. · Click here to register inorder to view the profile and other works by Suofeiya Group Design Center. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like Suofeiya Group Design Center's Graphic Design?
You will most likely enjoy other award winning graphic design as well.
Click here to view more Award Winning Graphic Design.
  |
 |
