X-Hale Campaign Design by Yiwen Tu |
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| DESIGN DETAILS | |||||
| DESIGN NAME: X-Hale PRIMARY FUNCTION: Campaign Design INSPIRATION: The pandemic brought drastic changes in people's lives. As everyone is exploring their ways to cope with the unprecedented situation, new and creative ideas sprung up too. The primary subject is a 2.5D structure, and the designer used Iridescent color to present a sense of lightness, flow, and mystery. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Oh, Not Gallery (a Beijing-based art institution specializing in the promotional art of public spaces) and ISPVA(The International Society for Performing and Visual Arts) present the first major virtual exhibition, X-Hale, with a series of live streaming conversations between artists and audience worldwide. This visual design project includes promotional materials like logo, posters, banner, trailer design, and graphic assets for live streaming. OPERATION / FLOW / INTERACTION: Promoted on ISPVA.org and social media platform like Instagram. Live Stream in YouTube, and bilibili. Most of the promotional materials like square posters, quotes are designed in motion. The design aims to create a peaceful breathing movement and fluidity to attract audience's attention. PROJECT DURATION AND LOCATION: This is an ongoing project starting in July 2020 in New York and Beijing FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: 2.5D typography, Iridescent, photoshop, c4d SPECIFICATIONS / TECHNICAL PROPERTIES: posters 3:4 ratio Instagram post: square Instagram story: 9:16 ratio Youtube banner: varies by device TAGS: X-hale, Graphic Designer, Visual Direction, Campaign, Motion Design, Live Streaming, International Artists, Art And Design During COVID 19 RESEARCH ABSTRACT: The exhibition aims to provide a platform where artists can share their thoughts on how the pandemic changes their careers and lives. To some extent, the process of communication is an artistic exploration and design research itself. CHALLENGE: COVID 19 is both the project's biggest challenge as well as the trigger. As Internet remains as the most viable and contingent way of connections nowadays, this exhibition takes this opportunity to invite artists for meaningful and engaging conversations, dialogues, and Q&As to share their thoughts and perspectives around art and its enduring possibilities: its creative agency in making changes, its role as a conceptual catalyst, its capacity to trigger inspirations, ideas, stories, and its therapeutic function for emotional and mental states. ADDED DATE: 2020-08-25 01:28:07 TEAM MEMBERS (2) : Visual Director: Yiwen Tu and Assistant Designer: Shirong Gu IMAGE CREDITS: Image #1: Yiwen Tu Image #2: Shirong Gu Image #3: Yiwen Tu Image #4: Yiwen Tu Image #5: Yiwen Tu, Shirong Gu |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: The International Society for Performing and Visual Arts PROFILE: The International Society for Performing and Visual Arts is a New York City Based 501(c)(3) non-profit institution dedicated to supporting the creative process, the development of culture and arts, and to creating the essential career and educational opportunities for emerging and under-recognized performing and visual artists of all ages. |
| AWARD DETAILS | |
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X-Hale Campaign Design by Yiwen Tu is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Yiwen Tu. · Click here to register inorder to view the profile and other works by Yiwen Tu. |
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