Harlem Advocacy Posters by Jiaqi Song

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DESIGN DETAILS
DESIGN NAME:
Harlem Advocacy

PRIMARY FUNCTION:
Posters

INSPIRATION:
The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.

OPERATION / FLOW / INTERACTION:
There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.

PROJECT DURATION AND LOCATION:
This project started in June 2017 in New York City and finished in September 2017 in New York City.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Adobe Illustrator, Adobe Indesign, Adobe Photoshop.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Digital Design and Illustrations, Printed poster size 24 x 30 inches.

TAGS:
graphic design, poster, illustrations, social service, poster design

RESEARCH ABSTRACT:
The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.

CHALLENGE:
The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.

ADDED DATE:
2020-06-30 15:15:50

TEAM MEMBERS (1) :


IMAGE CREDITS:
Jiaqi Song, 2020.

CLIENT/STUDIO/BRAND DETAILS
NAME:
Bandujo Advertising Design

PROFILE:
Bandujo is a full-service advertising and digital agency located in the creative heart of New York City — the Chelsea / Flatiron District. Here you’ll find a team of experienced marketing professionals who come to the agency every day genuinely excited about doing great work. They set the highest standards for themselves and pour all of their passion into delivering work that is creatively, and strategically, the best in the business.

NOMINATION DETAILS

Harlem Advocacy Posters by Jiaqi Song is a Nominee in Graphics, Illustration and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Harlem Advocacy Posters by Jiaqi Song is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.



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