Newker Logo Brand Design by Jian Sun

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DESIGN DETAILS
DESIGN NAME:
Newker Logo

PRIMARY FUNCTION:
Brand Design

INSPIRATION:
The name "Newker" is inspired by international awards. Newker's text logo consists of the letter N and the graphic of the US Empire State Building. Just like opening the door to promoting the New York International Advertising Awards, the New York International Television Film Awards, and the London International Awards, so is doing business in China. Strict, fair, efficient and sustainable development; accurately express the meaning and function of the brand.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The company hopes to have a unique logo. Newker uses a simple logo to come up with the concept of "International Award Promoter". The graphics are simple, easy to remember and easy to recognize. The name "Newker" was inspired by several cross-cutting aspects, and seized the brand's "good resonance" to achieve the goal of better internationalization.

OPERATION / FLOW / INTERACTION:
The center of Newker is that people can achieve good results in the exciting Chinese area with international awards, improve or learn some of the most cutting-edge creative ideas. The International Award supports experts, consultants and assessments to provide advice to those in need. Humanized and strict, fair, efficient and sustainable development.The brand interacts with the media, whether it is paper, business cards, outdoor signs or billboards. Accurately expressed the slogan of the promoters of the International Awards.

PROJECT DURATION AND LOCATION:
May 2019 in China Shanghai

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Many elements have been created to complement the brand. From business cards, art festival billboards, printed portfolios, design patterns, social media, T-shirts and coffee cups. Each has its own technology, starting from offset printing, screen printing and acrylic UV printing.

SPECIFICATIONS / TECHNICAL PROPERTIES:
It can be enlarged or reduced in equal proportions according to requirements, and the minimum length cannot exceed 15cm on the long side. The grid is standard drawing, and the proportion is set to prohibit deformation.

TAGS:
Award, brand, logotype, Newker Brand, design

RESEARCH ABSTRACT:
Based on Newker's advanced concept of promoters of international conventions, Newker's design promotes the operation of the New York International Advertising Awards. In order to be more active with international awards, contestants need information to enable them to become professional participants, reduce contestants’ budget mistakes, and help support international practices in communication between Chinese-speaking countries and contestants.

CHALLENGE:
Newker's goal is to provide the best service to people who help international awards in Chinese. Design plays a very important role in it. The landmark building of the New York Awards is the Empire State Building. The combination of the N word and the Empire State Building graphic opens a door to see the Empire State Building, which better interprets Newker's international service concept. Newker works with world-class international exchanges and cooperation to create glorious, transforming, and innovative global international awards, which can be enjoyed by anyone affected by language.

ADDED DATE:
2020-06-19 14:53:11

TEAM MEMBERS (1) :
Sun Jian

IMAGE CREDITS:
Picture #1-5: Designer Sun Jian.

PATENTS/COPYRIGHTS:
"Copyrights belong to SunDesign, 2020."

Visit the following page to learn more: http://www.sun-design.cn
CLIENT/STUDIO/BRAND DETAILS
NAME:
SunDesign Brand&design(beijing)co.ltd

PROFILE:
SunDesign was estabulished in Beijing in 2014. SunDesign manufacturing department brings international modern brief design to brands. Be brief, delicate and international is the design conception of Sun Design. Sun Design hopes that its can create more brands of unique features together with their partners by virtue of its accurate grasp of brand,the design accuracy and international viewpoint of easten and western culture. To improve its reputation in worldwide, we cooperate with the large national enterprises. We design brand image for international famous brand. The team leader of the desigh team came from the 2008 Olympics game designing team and used to work for Dentsu Group.His unique design conception and style formed during dual clash bewteen brand design and advertisement initiation.

NOMINATION DETAILS

Newker Logo Brand Design by Jian Sun is a Nominee in Graphics, Illustration and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Newker Logo Brand Design by Jian Sun is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.



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