Pure Juice Juice Packaging by Azadeh Gholizadeh

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DESIGN DETAILS
DESIGN NAME:
Pure Juice

PRIMARY FUNCTION:
Juice Packaging

INSPIRATION:
This is a limited edition of fruity drink design which inspired by fruit shape. Moreover, I tried to use pure colors with minimal design. The fundamental reason that I used these items is that our customers wanted a unique design to show their product features clearly like being natural, clean and healthy, to name a few.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Our package expresses the effects of fruit extracts, the colorful patterns directly printed on a glass bottle that resembles in the shape of fruits. It visually emphasizes the image of natural products.

OPERATION / FLOW / INTERACTION:
This design will not only stand out in the store, but it also can be an art piece to decorate your room after you consume it. Additionally, it is directly printed on the bottle, it stays even having washed so you can reuse the bottle remaining the beautiful design.

PROJECT DURATION AND LOCATION:
The project started in June 2018 in Iran and finished in August 2018 in Iran.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Glass

SPECIFICATIONS / TECHNICAL PROPERTIES:
55 mm x 55mm x 200 mm

TAGS:
Bottle, Package, Fruits, Drink, Natural, Unique, Elegant, Iran

RESEARCH ABSTRACT:
Research objectives were to investigate similar products and try to achieve distinction from the competition, yet to stay in line within these segments of products. I made product mock-ups and tested its look against cafe bar, and lounge bar environments as well as its appearance in bar refrigerators and coolers with windows to get the best possible connection with the consumers.

CHALLENGE:
Printing something on the curved bottle requires quite a high technique and was a challenge.

ADDED DATE:
2020-04-01 11:07:40

TEAM MEMBERS (1) :
azadeh gholizadeh

IMAGE CREDITS:
Image #1: Photographer Azadeh Gholizadeh, 2018
Image #2: Photographer Azadeh Gholizadeh, 2018
Image #3: Photographer Azadeh Gholizadeh, 2018
Image #4: Photographer Azadeh Gholizadeh, 2018
Image #5: Photographer Azadeh Gholizadeh, 2018

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Azadeh Gholizadeh

PROFILE:
We are specialists in branded packaging design and we strongly believe in holistic development which we like to call joined-up product thinking. Our approach to packaging design through graphics, structural packaging, and corporate identity creates people-centered brand experiences that produce measurable results.

NOMINATION DETAILS

Pure Juice Juice Packaging by Azadeh Gholizadeh is a Nominee in Packaging Design Category.

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AWARD DETAILS

Pure Juice Juice Packaging by Azadeh Gholizadeh is Winner in Packaging Design Category, 2019 - 2020.



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