Woonwaard Rebranding by Ruud Winder - Rebrandt

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DESIGN DETAILS
DESIGN NAME:
Woonwaard

PRIMARY FUNCTION:
Rebranding

INSPIRATION:
Woonwaard is one of the largest housing associations in the Netherlands. In everything they do - building, maintaining and renting out houses - their main goal is to offer people a home on a sustainable and inclusive way. The activities of the association are carried out without a profit motive. Woonwaard offers a relatively large number of social housing, and since 2019 Woonwaard it can claim the title of the most sustainable housing association of the Netherlands.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The unique brand identification program quickly revealed that the Woonwaard identity had to be modern, yet serious, and it had to convey calmness and serenity. The identity also had to represent the diversity of the tenants and the positive aspects of renting.

OPERATION / FLOW / INTERACTION:
DTP and Print productions: Koopmans’ drukkerij Zwaag – www.koopmansdrukkerij.nl

PROJECT DURATION AND LOCATION:
3-4 Months region Amsterdam, The Netherlands

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
It goes without saying that the set of resources complies with all the most sustainable guidelines. FSC certified, but also digital applications instead of paper. An organization that is so strongly represented in the daily lives of many tenants should set a good example in this.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Each application in the identity is given a unique set of circles. Made possible by a balanced basic design with more than 250 circles in different compositions and colors, the media are printed on FSC HVO paper in 6 Pantone colors plus Black.

TAGS:
rebranding, award, rebrand, rebrandt, woonwaard, corporate, id, identity, housestyle, dutch agency

RESEARCH ABSTRACT:
The rebranding of one of the largest housing associations in the Netherlands started in 2020 in the region Amsterdam. The rebranding is already a global Award winning project but more importantly; in addition to the client and its employees, the tenants have enthusiastically embraced the new design.

CHALLENGE:
The multiple character of being solid and stable, and also being active and progressive. both sides have been successfully covered in the overall corporate identity.

ADDED DATE:
2020-03-15 11:59:21

TEAM MEMBERS (6) :
Designer | Design and Brand Architecture: Ruud Winder - www.linkedin.com/in/ruudwinder, Brand Storyteller - Corporate Story of Woonwaard: Vincent Jeitler – www.linkedin.com/in/vincentjeitler, Brand Stylist - Brand-Identification-Program + Styling: Nikkie Wester, Junior Designer - Graphic Design: Simone Winder, Animator - Animation and Graphics: Peter Puntman and Client: Woonwaard - Anniek van Belle, Nina Beute

IMAGE CREDITS:
All rights REBRANDT®

Visit the following page to learn more: https://www.rebrandt.com
CLIENT/STUDIO/BRAND DETAILS
NAME:
REBRANDT® — Dutch Masters in Rebranding

PROFILE:
Everyone has a unique character. Nobody is the same. This also applies to brands. Brands also do not fit in boxes or archetypes. Rebrandt enjoys the multi-color and diversity of characters. Why do products and organizations still look so much alike? We don't understand that either. A missed opportunity, because every brand is unique. And afterall, brands are just like human. That's why Rebrandt likes to make the brand landscape more diverse and let the brands shine, each based on its own character mix.

NOMINATION DETAILS

Woonwaard Rebranding by Ruud Winder-Rebrandt is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Woonwaard Rebranding by Ruud Winder-Rebrandt is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.



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