Breath Posters by Na An

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DESIGN DETAILS
DESIGN NAME:
Breath

PRIMARY FUNCTION:
Posters

INSPIRATION:
The epidemic of COVID 19 inspired me to design a series of posters, the inspiration comes from masks and faces, Masks are the most effective and convenient way to prevent the spread of the virus. Now, the world has become such a indivisible community for mankind. We breathe together and share the same fate. We are confident that with the concerted efforts of the global community, fight against COVID 19, publicize epidemic prevention knowledge, and advocate the harmonious symbiosis between man and man.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The posters mainly use the method of positive and negative shapes in the graphic design, combine the side face of person with the edge of masks, it suggests a symbiotic relationship between breathing and masks. The main figure is combined with graphic elements such as people, sky, city, heart and heartbeat, from three levels of symbiosis, the sky, with one heart, it causes people to think about relationship among prevention, confidence, community, unity.

OPERATION / FLOW / INTERACTION:
This series of posters can be expanded in different Spaces. On two-dimensional, they can extend to a book or a logo by adding content, such as pictures and information that people united in their fight against viruses. In three dimensions, through the use of materials, they can be transformed into interactive three-dimensional posters or installation art. In realm of time, they can be designed as motion graphic.

PROJECT DURATION AND LOCATION:
The project finished in February 2020 in China, and has been exhibited in three exhibitions of public service advertising contest, from February 2020 to today.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The works used hand-drawn graphics, and were designed and produced by Adobe Photoshop software.

SPECIFICATIONS / TECHNICAL PROPERTIES:
700 mm x 1000 mm. The posters are now used on Web pages, WeChat and Apps, will be used in print media, magazines, digital media and Motion Graphics in the future.

TAGS:
Mask, person, side face, symbiosis, sky, heart, positive and negative shape

RESEARCH ABSTRACT:
Research Objectives: Called on people to protect themselves scientifically, have conviction in winning the battle against COVID-19, and make continuous efforts in fighting the epidemic. Methodology: Use positive and negative shapes and combination of gradient in graphic design.

CHALLENGE:
How to use graphics, a borderless language, to enhance people's confidence and courage, and use scientific methods against the virus. Masks, face, buildings, city, heart, heartbeat and so on, the combination of the shapes makes people think about the community for mankind and the importance of trust and unity from the perspective of history and society.

ADDED DATE:
2020-03-10 04:16:09

TEAM MEMBERS (1) :


IMAGE CREDITS:
Na An, 2019.



CLIENT/STUDIO/BRAND DETAILS
NAME:
Luxun Academy Of Fine Arts

PROFILE:
The predecessor of Luxun Academy of Fine Arts was the Yanan-based Luxun Arts College founded in April 1938 by Mao Zedong and Zhou Enlai, the first generation of CPC leadership. Fine tradition of integrating art production with social practice has been carried out in full form. Numerous years of experience enables LAFA as a prestigious educational institution featuring powerful faculty, full-coverage of art sectors.



NOMINATION DETAILS

Breath Posters by Na An is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Breath Posters by Na An is Winner in Graphics, Illustration and Visual Communication Design Category, 2019 - 2020.



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