The Simplest Happiness Commercial Animation by Yen C Chen

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DESIGN DETAILS
DESIGN NAME:
The Simplest Happiness

PRIMARY FUNCTION:
Commercial Animation

INSPIRATION:
With "play" as the purpose of the video, different scene switching is just like the rich movie content in the channel. Children who are playing can best show pure happiness, and hope that the audience will have the same feeling when watching the movie. The color is made of red and gold which can best represent the Chinese year.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This animation comes from one of the design of the movie channel package, the characters are very happy, just in line with the channel's image has always wanted to give the audience the feeling. This year the Chinese zodiac is the pig, so I designed the sliced pig, and it's a pun in "many hot movies" in Chinese. And combine four movies elements into the video.

OPERATION / FLOW / INTERACTION:
Interaction can be achieved by watching the video on TV or online. My aim was to change the mindset of the viewer, even if it is just a small beginning of change.

PROJECT DURATION AND LOCATION:
Project has been done in Feb 2019 Taiwan.

FITS BEST INTO CATEGORY:
Movie, Video and Animation Design

PRODUCTION / REALIZATION TECHNOLOGY:
The project was realized using adobe software and 3d softwares.

SPECIFICATIONS / TECHNICAL PROPERTIES:
video:H264, resolution:1920 x 1080, 29.97fps, length: 18 seconds

TAGS:
Animation, 3d, motion graphics, advertising, movie

RESEARCH ABSTRACT:
For this particular project I used as a reference set design in chinese new year and character design and different animation artist. Also research the physical simulation of the moving objects.

CHALLENGE:
The most challenging part in this project was let the character gratifying look and to keep adding elements and details while keeping the composition looking simple and balanced.

ADDED DATE:
2020-03-02 08:05:18

TEAM MEMBERS (1) :
Yen C Chen

IMAGE CREDITS:
Video Credits:Yen C Chen, The simplest happiness, 2019

PATENTS/COPYRIGHTS:
Copyright © 2019 Yen C

Visit the following page to learn more: http://reurl.cc/kdNOWq
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Fox Movies

PROFILE:
Fox Movies is an international movie channel owned by Fox Networks Group, a part of Walt Disney Direct-to-Consumer & International. The channel was launched in 2000. On January 2012, Star Movies was rebranded to Fox Movies Premium and FOX Movies Premium HD, available in Hong Kong and selected Southeast Asian countries. In India, China, Middle East and North Africa, Taiwan and the Philippines, the Star Movies brand remained until July 2017 when was rebranded to Fox Movies. Fox Movies is Taiwan’s leading English movie and entertainment channel.

NOMINATION DETAILS

The Simplest Happiness Commercial Animation by Yen C Chen is a Nominee in Movie, Video and Animation Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Yen C Chen is also kept secret. This information will also be available later.
AWARD DETAILS

The Simplest Happiness Commercial Animation by Yen C Chen is Winner in Movie, Video and Animation Design Category, 2019 - 2020.



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